Website User Testing Digital Marketing Podcast Episode 233

 

Digital Marketing Podcast Episode 233 – Website User Testing



Digital Marketing Podcast Episode 233 – Website User Testing

All too often, Marketers in a rush to drive results focus solely on techniques to drive more traffic to their websites, but what if we simply made more of the traffic we already have?  Daniel walks us through website user testing and the performance improvement it can […]


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Digital Marketing Podcast Episode 225 Marketing Personalisation and Conversion Rate Optimisation



Digital Marketing Podcast Episode 225 Marketing Personalisation and Conversion Rate Optimisation

Is personalisation something you should pursue whatever the cost to your audience? Increasingly audiences are waking up to how their data might be being used or abused and are increasingly reluctant to share information with marketers. Are too many marketers not using the data they already have […]


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Digital Marketing Podcast Episode 219- Improve Your Conversion Optimization Skills



Digital Marketing Podcast Episode 219- Improve Your Conversion Optimization Skills

Discover how can you get the most out of the traffic you already have with effective Conversion optimization. To aid us with this task, we speak to Jeff White, a leading conversion optimisation specialist from Kula Partners in Canada who focus their work on helping B2B organisations […]


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A marketer’s guide to good user experience (UX)



A marketer’s guide to good user experience (UX)

Join us as we take an in-depth look at user experience – or UX for short. What is UX, what are its core principles, and how can those principles be applied to an app or website? Furthermore, how can marketers measure customer experience of their user interfaces? […]


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Digital Marketing Podcast Episode 197- Conversational AI



Digital Marketing Podcast Episode 197- Conversational AI

Powered by artificial intelligence, chatbots are cutting-edge software applications capable of having highly personalised and engaging conversations with your customers in messaging apps like Facebook Messenger, on voice platforms like Amazon Alexa, Google Assistant and Siri, or directly on your website or app. It’s easy to be […]


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5 Examples Of Great Landing Pages And What We Can Learn From Them



5 Examples Of Great Landing Pages And What We Can Learn From Them

An effective landing page can help you give the user a more relevant experience of your site and better targeted marketing. By getting your visitors to make selections or enter data, you can determine which content you should serve them next and further down the line. You […]


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Landing Page Optimisation



Landing Page Optimisation

We focus on driving more traffic to our websites, but are we getting the most from the traffic we deliver? Explore straight forward techniques to get more from your landing pages.


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Landing Page Optimisation



Landing Page Optimisation

We focus on driving more traffic to our websites, but are we getting the most from the traffic we deliver? Explore straight forward techniques to get more from your landing pages.


Read more

Digital Psychology



Digital Psychology

Why do people click on a particular article or choose to buy a particular product? This course introduces digital psychology and walks you through a series of cognitive biases you can use to drive your desired outcomes.


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Digital Psychology




Why do people click on a particular article or choose to buy a particular product? This course introduces digital psychology and walks you through a series of cognitive biases you can use to drive your desired outcomes.


Read more