Join us as we outline how to create and communicate a personal brand on LinkedIn. We’ll be discussing content marketing on LinkedIn Pulse, LinkedIn profile best practices, and how to gain social proof by interacting with other users. Personal branding theory Before we get started on your[…]
Read more →
With Crowdfunding globally driving billions in revenue, crowdfunding continues to go from strength to strength as a viable source of funding and support for both business and personal endeavours. We talk to crowd funding expert Heather Delaney, a crowdfunding PR communications expert from Dynamo PR in San Francisco[…]
Read more →
Think you know how your Twitter images are rendering in email updates? You may need to think again. Just over the past week or so, we’ve had our attention drawn to several Twitter email updates where the image has been cropped into a square. Let us show[…]
Read more →
Snapchat’s yearly ad revenue trailed Facebook’s $26bn to $366.69mn in 2016. You might reasonably see this as an indicator that brands don’t yet regard Snapchat as a viable channel – but our question is: are those brands right to feel this way? Despite its relative obscurity as[…]
Read more →
Twitter may have undergone a curvaceous re-design last week, but it’s still sharp where it counts – in the engagement stats department. Twitter makes stats on your tweets supremely accessible by placing a ‘View tweet activity’ icon on each tweet. Here’s a quick guide on how to[…]
Read more →
LinkedIn has removed the “Connect” button from 3rd degree connections on the “Who’s viewed you profile page” section and hidden it from members profile pages too. At first glance it may look like you can only connect to 2nd connections now and that you need to use[…]
Read more →
To market towards multiple demographics takes great powers of empathy – and a deep knowledge of how different types of people interact with the digital world. You need to know how different demographics use digital, and how they experience it. In this article, we’re going to shine[…]
Read more →
Join us as we outline a set of effective and often original copywriting techniques to help you achieve your key objectives on Twitter, LinkedIn, Facebook and Instagram. Writing for Twitter Tweets are like haikus for social media copywriters – by forcing us to work with a limited[…]
Read more →
News journalism and brand journalism will always have separate roles to play, but the quality of output expected on the two sides is converging. Target Internet’s contributing editor, Pete Wise, works with both newspapers and brands – and he believes brands can further improve their content marketing[…]
Read more →
LinkedIn has commenced global rollout of its new trending news feature, Trending Storylines. Following in the footsteps of Facebook and Twitter, LinkedIn finally premiered its Trending Storylines feature in March. The move builds on recent updates to the LinkedIn platform, including the acquisition of Pulse and rollout[…]
Read more →