How well are your social media campaigns performing? How much revenue are they driving? Are they engaging the right kinds of customer? The only way to reliably answer questions like these is through social media measurement – the use of digital tools to track aspects of how[…]
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What is dark social, how can we measure it, and what does it mean for your marketing strategy? Join us as we explore one of the trickiest – and most important – topics facing digital marketers today. The silent majority of social activity Let’s start with the[…]
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Digital Marketing Podcast listener Jayden Maharaj from Axis Marketing talks us through Facebook Messenger Marketing. What is it? How does it work? And how can it be used effectively to help drive one to one communication with your audience at scale? Based In Vancouver Canada, Jayden and[…]
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Social Media can be massively time-consuming. Unless you have a robust process behind its management things can slip. In this episode, Daniel shares with us an effective way to approach social media to maximise the impact while minimising the amount of time you need to spend processing[…]
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Every year in January and February there are a host of new stats released for social media platforms. Knowing which platforms are on the up and actively growing as well as which have fallen on harder times can be really important when it comes to informing your digital[…]
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To market towards multiple demographics takes great powers of empathy – and a deep knowledge of how different types of people interact with the digital world. You need to know how different demographics use digital, and how they experience it. In this article, we’re going to shine[…]
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We speak with Arjun Jolly, COO and co-founder of adQuadrant, about how to go about building communities online. A veteran online community builder and participant, Arjun has many years experience of building active online communities for a variety of different brands both in the green products and gambling[…]
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Snapchat Marketing is a hot topic, but many marketers shy away from it because they haven’t had the chance to play with the platform. This episode can help fix that. We talk to Miri Qylafi from Snapchat Social Influencer Agency Fanbytes talks about Snapchat. We discuss where marketers and[…]
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Blogger outreach can amplify your social media efforts and boost your search optimisation. Learn the key steps in building a successful blogger outreach campaigns including identifying influential blogs, managing outreach and measuring success.Please login.
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In this episode, as well as shamelessly attempting to get attention with a doom-mongering headline we are discussing all things Twitter. The platform has seen some significant shifts and changes over the last few months so we thought we would share our thoughts on some of the[…]
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