Which Is The Fastest Growing Social Media Network in 2020?

 

Which Is The Fastest Growing Social Media Network in 2020?



Which Is The Fastest Growing Social Media Network in 2020?

Every year in January and February, there are a host of new stats released for social media and digital platforms performance. Knowing which platforms are on the up and actively growing as well as which have fallen on harder times can be really important when it comes […]


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Digital Marketing Podcast Episode 236- Neal Schaffer- The Age Of Influence



Digital Marketing Podcast Episode 236- Neal Schaffer- The Age Of Influence

Neal Schaffer talks about The Age of Influence, his new definitive guide to influencer marketing. Neal shares with Ciaran his blueprint for successful marketing projects involving influencers From Fortune 50 enterprises to Grammy Award-Winning musicians, Neal has helped leading brands reach their next level in social media […]


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Best Practice Guidelines on Working with Instagram Influencers



Best Practice Guidelines on Working with Instagram Influencers

In a recent episode of The Digital Marketing Podcast, ethical entrepreneur Anders Ankarlid told Target Internet about his investigation into the inflation of influencers’ engagement metrics. Ankarlid learnt that the $744mn of spend on Instagram influencer marketing could be being wasted on bots and fake engagement. This […]


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Digital Marketing Podcast Episode 229 – Is Social Still Social?



Digital Marketing Podcast Episode 229 – Is Social Still Social?

If you enjoyed our interview with the founders of SparkToro, Rand Fishkin and Casey Henry, we have some bonus interview content for you to get stuck into this week. Our chat with Rand and Casey was over an hour long. During that time, we discussed a whole […]


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How To Use Hashtags on Instagram – A Complete Guide



How To Use Hashtags on Instagram – A Complete Guide

Join us as we talk through a range of effective Instagram hashtag tips and tools, plus research into hashtag placement and volume that could prove essential to your hashtag strategy. How Instagram hashtags work Let’s start with a brief recap of how hashtags work on Insta. When […]


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Top 7 Influencer & Social Media Marketing Books of 2019



Top 7 Influencer & Social Media Marketing Books of 2019

How does influencer marketing work? What are the benefits of social media marketing and what strategy should you adapt? These are just some of the questions we get asked all the time and in the current marketing climate the 2 biggest trends are seen as social media […]


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Digital Marketing Podcast Episode 224-Employee Advocacy At Scale with Hootsuite Amplify



Digital Marketing Podcast Episode 224-Employee Advocacy At Scale with Hootsuite Amplify

Ciaran talks to Alistair Beech from the University of Manchester and explores how they are using Hootsuite’s Amplify App to engage senior staff advocates to help spread the word on the University’s amazing research and campaign initiatives.   Based at the largest single-site university in the UK, Alistair […]


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Digital Marketing Podcast Episode 221- Exploring Instagram Influencers and Fake Social Influence Part 2



Digital Marketing Podcast Episode 221- Exploring Instagram Influencers and Fake Social Influence Part 2

In a follow up to our last episode on Fake social Metrics and engagement, Ciaran speaks to Anders Ankarlid from A Good Company, whose original research into Influencer marketing sparked our interest in effective Influencer marketing measurement and how it can go wrong. Anders shares the full […]


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Digital Marketing Podcast Episode 220- Exploring Instagram Influencers and Fake Social Influence Part 1



Digital Marketing Podcast Episode 220- Exploring Instagram Influencers and Fake Social Influence Part 1

“Fake it till you make it,” is how the old saying goes, but have too many social influencers taken that old adage too much to heart in the race to look as popular and as influential as possible? In the wake of some interesting in-depth research into […]


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A marketer’s guide to TikTok



A marketer’s guide to TikTok

With over a billion downloads and counting, TikTok is one of the fastest-growing social platforms ever. If you’re over the age of 21, there’s a pretty good chance you’ve never even heard of it. Join us as we discuss what TikTok is, who is using it, and […]


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