Optimize Your PPC Campaigns for 2021 Digital Marketing Podcast Episode 268

 

Digital Marketing Podcast Episode 268 – Optimize Your PPC Campaigns



Digital Marketing Podcast Episode 268 – Optimize Your PPC Campaigns

Ciaran talks with Puneet Vaghela, head of innovation at Adzooma about PPC campaigns and how to optimise and refresh your PPC campaigns. Adzooma specialise in creating ai that helps marketers, so we thought their head of innovation would be the ideal person to explore what all marketers […]


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Digital Marketing Podcast Episode 265 -Understanding Click Fraud



Digital Marketing Podcast Episode 265 -Understanding Click Fraud

How much of your PPC budget gets spent on clicks from people or machines with no intention of buying or converting? Daniel and Ciaran explore the tricky issue of click fraud and how you can help to prevent it.  We interview Ilan Missulawin, founder at ClickCease, one […]


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Digital Marketing Podcast Episode 261 – Checking Tools



Digital Marketing Podcast Episode 261 – Checking Tools

Day 10 of our Digital Marketing Yulekit. Daniel and Ciaran explore useful tools that automate checking important things at scale to drive improved performance in your digital campaigns. Daniel shares Thechecker.co which can be used to clean up your email lists. Doing this can save you money, […]


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Digital Marketing Podcast Episode 185- How To Start Building Effective Google Ads Campaigns



Digital Marketing Podcast Episode 185- How To Start Building Effective Google Ads Campaigns

Ciaran and Daniel walk us through how to go about planning and building an effective Google Ad campaigns using a process that is quick to do and gets excellent results. With a little bit of basic knowledge you can be getting targeted traffic to your website for […]


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Managing PPC Agencies



Managing PPC Agencies

What are you getting from your PPC budget and are your campaigns being effectively managed? We look at key steps for effective relationships with PPC agencies, and help to maximise campaign impact.


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Managing PPC Agencies



Managing PPC Agencies

What are you getting from your PPC budget and are your campaigns being effectively managed? We look at key steps for effective relationships with PPC agencies, and help to maximise campaign impact.


Read more

Managing PPC Agencies



Managing PPC Agencies

What are you getting from your PPC budget and are your campaigns being effectively managed? We look at key steps for effective relationships with PPC agencies, and help to maximise campaign impact.


Read more

Managing Your Paid Search Agency



Managing Your Paid Search Agency

Paid search is one of the most commonly outsourced tasks in digital marketing – and for good reason. Competition amongst advertisers on platforms like Google AdWords and Bing Ads is high, which means that full-time focus on paid search may be required to achieve success.  Many of us can’t […]


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Advanced Paid Search



Advanced Paid Search

Google Adwords offers a huge array of advanced targeting, testing and placement options for their advertising platform. This module explores more advanced functionality on Google’s paid platform.


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Pay Per Click



Pay Per Click

Pay Per Click advertising offers the opportunity to drive immediate and qualified website traffic. Learn how to run effective campaigns.


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