Test Everything+ The Digital Marketing Podcast Episode 158

 

The Digital Marketing Podcast Episode 158 Test Everything

The Digital Marketing Podcast Episode 158 Test Everything

Inspired by a podcast listener, Ciaran and Daniel explore the importance of testing everything in your Digital Marketing. We discuss both A/ B testing and Multivariate testing. If you start from the position that “You know nothing” it puts you in a good position to gain insights[…]

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The Digital Marketing Podcast Episode 157 Is Your Ad Experience Good Enough For Your Customers?

The Digital Marketing Podcast Episode 157 Is Your Ad Experience Good Enough For Your Customers?

Daniel and Ciaran explore the importance of taking a good look at the experience your customers have of your brand or organisation when they experience your advertising online.  What is it like to be on the receiving end of your brand advertising campaigns? In this episode, we[…]

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How Good is Your Customer Ad Experience?

How Good is Your Customer Ad Experience?

Online advertisers used to be able to get away with taking a throw enough mud and some of it will stick approach to targeting their display ads. This may well have squeezed out some modest successes for big-spending advertisers – but most of us would agree it[…]

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A Practical Guide to Using Snapchat for Marketing

A Practical Guide to Using Snapchat for Marketing

Snapchat’s yearly ad revenue trailed Facebook’s $26bn to $366.69mn in 2016. You might reasonably see this as an indicator that brands don’t yet regard Snapchat as a viable channel – but our question is: are those brands right to feel this way? Despite its relative obscurity as[…]

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What is Google Doing to Stop Ads Showing Where They Shouldnt?

What is Google Doing to Stop Ads Showing Where They Shouldnt?

We’re currently amid a peculiar moment in internet history: a bumpy spell for Google. Blue-chip brands the world over have been hitting pause on their YouTube advertising campaigns after learning their ads have appeared, on-occasion, alongside extremist or otherwise inappropriate content. These brands argue that Google should[…]

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Digital Marketing Guide to Cookies

Digital Marketing Guide to Cookies

Love ‘em or hate ‘em, web cookies play an essential role in the machinery of digital marketing. They help us to reach the right customers, to see which parts of websites are in need of some TLC, and to gauge whether or not you really should be[…]

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Shop Visits Conversions & Location Extensions Added to Google AdWords

Shop Visits Conversions & Location Extensions Added to Google AdWords

Google AdWords has been kitted out with a set of new features, designed to “close the loop” between digital advertising and high street conversions. In an announcement posted on the AdWords blog, Google’s VP of Display and Video Advertising, Brad Bender, revealed that clients will now be[…]

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Retargeting Techniques That Work

Retargeting Techniques That Work

For people arriving in the ecommerce industry after working in bricks-and-mortar retail, online conversion rates must come as quite a shock. If your online shop is doing relatively well, somewhere around 2% of visitors to your site will convert – the rest navigate away without spending a[…]

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Digital Marketing Podcast Episode 134 – Exploring Programatic Advertising at Scale with Adobe

Digital Marketing Podcast Episode 134 – Exploring Programatic Advertising at Scale with Adobe

Ciaran talks to Pete Kluge from Adobe about Programatic Advertising and the movements and growth within the industry. With industry experts predicting 20 Billion spend on programatic, the industry is growing at a phenomenal rate. Pete walks us through how the industry is managing performance at scale[…]

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Facebook Audience Network Ads to Be Delivered To Non-users

Facebook Audience Network Ads to Be Delivered To Non-users

The VP of Facebook’s Ads and Business Platform, Andrew Bosworth, has taken to the social network’s blog to announce an expansion of the Facebook Audience Network – the service used by advertisers to extend their Facebook advertising campaigns to other sites. Since launching in 2014, Facebook Audience[…]

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