Marketers Guide To First-Party Cookies

 

A marketer’s guide to first-party cookies

A marketer’s guide to first-party cookies

What’s the difference between a first-party cookie and a third-party cookie, why is the distinction between the two important for digital marketers, and how can you check which cookies your website is issuing to visitors? Get all the answers in our marketers’ guide. First, let’s recap: what[…]

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Digital Marketing Podcast Episode 199- Learn Affiliate Marketing

Digital Marketing Podcast Episode 199- Learn Affiliate Marketing

Back in August, we met up with Bruce Clayton, co-founder of Optimus Performance Marketing, a multi-award-winning affiliate marketing agency dedicated to driving growth and sales for e-commerce business. Specialists in Affiliate marketing, operating across global territories, Bruce and his team have gained an industry-wide reputation for honesty[…]

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Digital Marketing Podcast Episode 196- Custom Audiences and Retargeting

Digital Marketing Podcast Episode 196- Custom Audiences and Retargeting

Do you properly target your display ad campaigns or do you follow more of a carpet bombing strategy? As marketers, it’s easy to get hooked on showing adverts repeatedly to get results and argue how effective this is with your results data. However, given how much aggressively[…]

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Digital Marketing Podcast Episode 180- Creating Engaging Digital Advertising in 2018

Digital Marketing Podcast Episode 180- Creating Engaging Digital Advertising in 2018

Ciaran speaks to Richard Jones, the CEO of Wayin, a platform that sets out to help marketers to easily configure engaging digital experiences that can be published to owned, earned and paid channels. We discuss why Richard started Wayin and explore how they help overcome some of[…]

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Digital Marketing Podcast Episode 168-What Makes An Effective Video Advertising Campaign?

Digital Marketing Podcast Episode 168-What Makes An Effective Video Advertising Campaign?

This episode has a bit of a backstory to it which we thought we would share with you. Ciaran was working on the podcast schedule when by chance he was contacted by another Ciaran Rogers on LinkedIn with a very simple message “Hey Ciaran, Great Name!” Out[…]

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The Digital Marketing Podcast Episode 158 Test Everything

The Digital Marketing Podcast Episode 158 Test Everything

Inspired by a podcast listener, Ciaran and Daniel explore the importance of testing everything in your Digital Marketing. We discuss both A/ B testing and Multivariate testing. If you start from the position that “You know nothing” it puts you in a good position to gain insights[…]

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The Digital Marketing Podcast Episode 157 Is Your Ad Experience Good Enough For Your Customers?

The Digital Marketing Podcast Episode 157 Is Your Ad Experience Good Enough For Your Customers?

Daniel and Ciaran explore the importance of taking a good look at the experience your customers have of your brand or organisation when they experience your advertising online.  What is it like to be on the receiving end of your brand advertising campaigns? In this episode, we[…]

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How Good is Your Customer Ad Experience?

How Good is Your Customer Ad Experience?

Online advertisers used to be able to get away with taking a throw enough mud and some of it will stick approach to targeting their display ads. This may well have squeezed out some modest successes for big-spending advertisers – but most of us would agree it[…]

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A Practical Guide to Using Snapchat for Marketing

A Practical Guide to Using Snapchat for Marketing

Snapchat’s yearly ad revenue trailed Facebook’s $26bn to $366.69mn in 2016. You might reasonably see this as an indicator that brands don’t yet regard Snapchat as a viable channel – but our question is: are those brands right to feel this way? Despite its relative obscurity as[…]

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What is Google Doing to Stop Ads Showing Where They Shouldnt?

What is Google Doing to Stop Ads Showing Where They Shouldnt?

We’re currently amid a peculiar moment in internet history: a bumpy spell for Google. Blue-chip brands the world over have been hitting pause on their YouTube advertising campaigns after learning their ads have appeared, on-occasion, alongside extremist or otherwise inappropriate content. These brands argue that Google should[…]

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