An Introduction to Mastering Multi-Channel Funnels

 

An Introduction to Mastering Multi-Channel Funnels

An Introduction to Mastering Multi-Channel Funnels

Digital marketers are moving away from trying to sell to customers through single channels. Gone are the days when we would typically acquire, cultivate and convert leads using one platform alone (e.g. Facebook, or an email marketing sequence); the new industry standard is to use a multi-channel[…]

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The Digital Marketing Podcast Episode 163 The GDPR Interview

The Digital Marketing Podcast Episode 163 The GDPR Interview

With the new GDPR legislation coming into force on 25th May 2018, most organisations are facing a genuine change to how they conduct their business and manage their data. GDPR is a significant evolution of the current law and a step change that brings greater accountability, transparency[…]

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Guide to Working with Digital Agencies

Guide to Working with Digital Agencies

Digital agencies can offer unparalleled expertise in their particular niches. They provide a flexible resource for lean organisations looking to add advanced skills to their teams, and they can even borrow the tactics that built your competitors’ success and apply them to your brand. In short, digital[…]

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Digital Marketing Podcast Episode 150 Improve Your Digital Marketing Skills

Digital Marketing Podcast Episode 150 Improve Your Digital Marketing Skills

Daniel and Ciaran have an update on some changes happening at Target Internet which we hope you all our listeners will find of value. As you may or may not know, Target Internet produces a whole host of different learning and training materials of which this podcast[…]

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Newsroom Best Practices for Content Marketers

Newsroom Best Practices for Content Marketers

News journalism and brand journalism will always have separate roles to play, but the quality of output expected on the two sides is converging. Target Internet’s contributing editor, Pete Wise, works with both newspapers and brands – and he believes brands can further improve their content marketing[…]

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