Digital Marketing Experts’ Predictions for the Year Ahead (2018)

 

Digital Marketing Experts’ Predictions for the Year Ahead (2018)

Digital Marketing Experts’ Predictions for the Year Ahead (2018)

Join us as we analyse some of the most interesting expert digital marketing predictions for 2018. Will this be the year of e-learning? How long should our blog articles be getting? And what will a successful brand look like in 2019? We’ll give you our take on[…]

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Top Digital Marketing Strategy Failures and How to Avoid Them

Top Digital Marketing Strategy Failures and How to Avoid Them

Let’s whizz through some of the most prevalent digital marketing strategy failures and how to avoid them. If you can cut these common errors out of your work, you’ll likely improve your chances of success. Running campaigns with no measurement framework One of the great advantages of[…]

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A Guide to Blogger Outreach

A Guide to Blogger Outreach

Blogger outreach has become a core digital marketing tactic in recent years, with many agencies and marketing departments now employing whole teams dedicated to the task. This guide aims to provide a thorough overview of the outreach process, to help you start earning media coverage straight away.[…]

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5 Ways to Get Leadership Buy-In for Digital Transformation

5 Ways to Get Leadership Buy-In for Digital Transformation

If you’re reading this, you already understand the importance of digital to your organisation, now and going forward. For many brands, it’s the difference between growth and stagnation. According to IDC, two-thirds of Global 2000 company CEOs will place digital transformation at the centre of their corporate[…]

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The Digital Marketing Podcast Episode 156 Futureproof – How to get your business ready for the next disruption

The Digital Marketing Podcast Episode 156 Futureproof – How to get your business ready for the next disruption

After a long and successful international career at L’Oreal, Minter Dial returned to his entrepreneurial roots to create The Myndset , a boutique agency designed to help senior management teams to adapt to the new exigencies of the Internet-enabled marketplace. Minter’s newest book, co-written with Caleb Storkey,[…]

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Essential Digital Strategy Resources

Essential Digital Strategy Resources

Digital strategy can be a complex subject. New trends and ideas are emerging all the time, and every situation you encounter will require a unique approach. To help you get to grips with this challenging and shifting subject, we’ve put together a list of digital strategy resources,[…]

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Digital Marketing Podcast Episode 151 Guide to Working with Digital Agencies

Digital Marketing Podcast Episode 151 Guide to Working with Digital Agencies

Daniel and Ciaran talk us through the highs and lows of working with agencies to support you with your projects.  A great agency relationship can make an enormous difference to what you can achieve, but these relationships rarely happen by accident. Listen in to get our recommendations[…]

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Case Studies: 4 Examples of Great B2B Marketing

Case Studies: 4 Examples of Great B2B Marketing

The case studies we’ve included show how personal branding, online promotions, and cultivating social and real-world communities can yield significant B2B marketing success. You can expect to leave with some original ideas to add into your B2B marketing strategy. Social Chain – The Power of Personality Founded just[…]

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Digital Marketing Psychology Tips & Techniques

Digital Marketing Psychology Tips & Techniques

Have you ever taken a moment to ruminate on how you arrive at the decisions you make? Now we promise we’re not wearing foil hats as we write this – but people, particularly marketers, are using psychological tactics to influence your decisions on an everyday basis. For[…]

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Digital Marketing Podcast Episode 149 Nine Digital Marketing Psychology Tips & Techniques

Digital Marketing Podcast Episode 149 Nine Digital Marketing Psychology Tips & Techniques

Daniel walks us through some rather clever marketing psychology techniques which can help you to secure more sales and improve your overall online sales results by making use of a number of cognitive biases. We discuss some of the ethical issues surrounding the use of psychological techniques[…]

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