2020 Marketing Skill Gaps Digital Marketing Podcast Episode 239

 

Digital Marketing Podcast Episode 239 – Marketing Skill Gaps in 2020



Digital Marketing Podcast Episode 239 – Marketing Skill Gaps in 2020

Daniel shares with us some key insights and findings from Target Internet’s digital marketing skills benchmark. The digital marketing skills benchmark assesses your digital skills in a variety of digital marketing disciplines against industry standards and best practice according to main job focus, level of seniority and […]


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Digital Marketing Podcast Episode 218 – Heartificial Empathy with Minter Dial



Digital Marketing Podcast Episode 218 – Heartificial Empathy with Minter Dial

Are you hard baking enough empathy into the culture of your organisation? Are you exploring how you can work that into any chatbots or AI you may have already launched or are planning to start? Listen in and learn how and why to put heart into your marketing […]


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How to set SMART Marketing Objectives



How to set SMART Marketing Objectives

What are SMART Marketing objectives, how do they apply to digital marketing activities, and how does SMART goal-setting fit into marketing strategy formulation? Join us as we explain one of the most useful frameworks in the business and marketing strategy toolset. What are SMART Objectives? SMART is […]


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The Honeycomb Model for Social Media Strategy



The Honeycomb Model for Social Media Strategy

What is the Honeycomb Model? The Honeycomb model is a way of setting out the most important forces behind the social media ecology which all social media marketers, users and platforms operate within. Here’s how the blocks look in their honeycomb formation. It’s made up of seven […]


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Digital Marketing Podcast Episode 207-The State of Content Marketing 2019



Digital Marketing Podcast Episode 207-The State of Content Marketing 2019

Daniel and Ciaran discuss the state of content marketing and the ever-changing relationship between content creators and search engine functionality. We also give Ciaran a few moments to explain why he is so rattled about recent video embed changes that have been happening on YouTube. We cover […]


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How to embed a YouTube video without showing related videos



How to embed a YouTube video without showing related videos

Back in 2018  YouTube changed the way their embed codes work on third-party sites. It happened quite quietly, and without much announcement but its rather an important shift in how YouTube embeds behave so we thought we had better explore how this changes your sites relationship with YouTube […]


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What Are the 4 C’s of Marketing and How to Practically Employ Them



What Are the 4 C’s of Marketing and How to Practically Employ Them

Letter-based frameworks like “the 4 C’s” and “the 4 P’s” can be great tools for learning and memorising marketing strategy. However, this format can be a victim of its own popularity, insofar as totally different frameworks sometimes end up with the same name. That’s precisely what has […]


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Digital Marketing Podcast Episode 204 Advocates and Influence



Digital Marketing Podcast Episode 204 Advocates and Influence

Daniel and Ciaran discuss the importance of advocates of your brand. How do you build advocacy? How do you keep your online connections genuine and still communicate at scale? We also explore how to deal with both positive or negative feedback while at the same time growing […]


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A short guide to SWOT / TOWS analysis for digital marketers



A short guide to SWOT / TOWS analysis for digital marketers

What is a SWOT or TOWS analysis, how are they carried out, and how can you use them to improve your marketing plan and strategy? Get a handle on this core marketing discipline with our straightforward guide to SWOT and TOWS. What is SWOT analysis? SWOT is […]


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How to do a PESTEL Analysis



How to do a PESTEL Analysis

What is PESTEL and how do Digital Marketers use it? PESTEL or PESTLE is a simple acronym framework for assessing the key features of a business’ environment. The PESTEL Framework is designed to help us to identify business opportunities, such as government initiatives to promote a certain […]


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