Strategic Positioning & Brand Purpose Digital Marketing Podcast Episode 187

 

Digital Marketing Podcast Episode 187-Strategic Positioning and Brand Purpose

Digital Marketing Podcast Episode 187-Strategic Positioning and Brand Purpose

Daniel walks us through strategic positioning an brand purpose, breaking down what it actually means with some simple, practical guidance and examples of various brands who have set about achieving clarity on their positioning by putting a very clear and believable purpose behind all their activities. Is[…]

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Stakeholder Management for Digital Marketers

Stakeholder Management for Digital Marketers

Stakeholder management probably isn’t one of the first things that spring to mind when you consider the ideal senior digital marketer’s skill set – and yet, there’s not much we can get done without it. A digital marketing team will need to continually implement new tools, techniques[…]

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Digital Marketing Podcast Episode 181- Digital Darwinism Interview With Tom Goodwin

Digital Marketing Podcast Episode 181- Digital Darwinism Interview With Tom Goodwin

Ciaran talks to Tom Goodwin, the Executive Vice President and Head of Innovation at Zenith Media USA about his new book Digital Darwinism which launched this month. Faced with disruptive technologies, new consumer expectations, and the advent of digital-first super-companies, your business will be left behind unless[…]

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Digital Growth Hacking Case Studies

Digital Growth Hacking Case Studies

What exactly is growth hacking? Since the term was coined by entrepreneur Sean Ellis in 2010, marketers have used it to refer to a dizzying array of techniques, tools and ideas. Some have been genuinely innovative, whilst others have been more conventional than how they’ve been described[…]

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7 Highlights From “Digital Branding” by Daniel Rowles

7 Highlights From “Digital Branding” by Daniel Rowles

This March we celebrate the launch of the 2nd edition book by our CEO, Daniel Rowles: Digital Branding (second edition). With chapters on social, mobile, email, PPC, marketing automation and more, it’s a comprehensive guide to your brand’s digital relationship with its audience. We’ve brought together seven[…]

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Digital Marketing Podcast Episode 177 Single Customer View And How to Achieve It

Digital Marketing Podcast Episode 177 Single Customer View And How to Achieve It

Daniel and Ciaran explore the single customer view. What is it? How does it potentially work?  What benefits can it bring to your customer and your business in a progressively noisier content marketing space? The single customer view sounds like the ideal solution to more effective marketing, […]

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Digital Marketing Podcast Episode 176 User Journey Mapping

Digital Marketing Podcast Episode 176 User Journey Mapping

Daniel talks us through the process of user journey mapping, a simple method to get us all thinking very hard about what content we need and where to place it within your content marketing strategy. We talk through building effective persona’s and how to go about making[…]

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How Different Age Groups Are Using Social Media

How Different Age Groups Are Using Social Media

To market towards multiple demographics takes great powers of empathy – and a deep knowledge of how different types of people interact with the digital world. You need to know how different demographics use digital, and how they experience it. In this article, we’re going to shine[…]

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Digital Marketing Experts’ Predictions for the Year Ahead (2018)

Digital Marketing Experts’ Predictions for the Year Ahead (2018)

Join us as we analyse some of the most interesting expert digital marketing predictions for 2018. Will this be the year of e-learning? How long should our blog articles be getting? And what will a successful brand look like in 2019? We’ll give you our take on[…]

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Top Digital Marketing Strategy Failures and How to Avoid Them

Top Digital Marketing Strategy Failures and How to Avoid Them

Let’s whizz through some of the most prevalent digital marketing strategy failures and how to avoid them. If you can cut these common errors out of your work, you’ll likely improve your chances of success. Running campaigns with no measurement framework One of the great advantages of[…]

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