Futureproof - How to get your business ready for the next disruption The Digital Marketing Podcast Episode 156

 

The Digital Marketing Podcast Episode 156 Futureproof – How to get your business ready for the next disruption

The Digital Marketing Podcast Episode 156 Futureproof – How to get your business ready for the next disruption

After a long and successful international career at L’Oreal, Minter Dial returned to his entrepreneurial roots to create The Myndset , a boutique agency designed to help senior management teams to adapt to the new exigencies of the Internet-enabled marketplace. Minter’s newest book, co-written with Caleb Storkey,[…]

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Essential Digital Strategy Resources

Essential Digital Strategy Resources

Digital strategy can be a complex subject. New trends and ideas are emerging all the time, and every situation you encounter will require a unique approach. To help you get to grips with this challenging and shifting subject, we’ve put together a list of digital strategy resources,[…]

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Digital Marketing Podcast Episode 151 Guide to Working with Digital Agencies

Digital Marketing Podcast Episode 151 Guide to Working with Digital Agencies

Daniel and Ciaran talk us through the highs and lows of working with agencies to support you with your projects.  A great agency relationship can make an enormous difference to what you can achieve, but these relationships rarely happen by accident. Listen in to get our recommendations[…]

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Case Studies: 4 Examples of Great B2B Marketing

Case Studies: 4 Examples of Great B2B Marketing

The case studies we’ve included show how personal branding, online promotions, and cultivating social and real-world communities can yield significant B2B marketing success. You can expect to leave with some original ideas to add into your B2B marketing strategy. Social Chain – The Power of Personality Founded just[…]

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Digital Marketing Psychology Tips & Techniques

Digital Marketing Psychology Tips & Techniques

Have you ever taken a moment to ruminate on how you arrive at the decisions you make? Now we promise we’re not wearing foil hats as we write this – but people, particularly marketers, are using psychological tactics to influence your decisions on an everyday basis. For[…]

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Digital Marketing Podcast Episode 149 Nine Digital Marketing Psychology Tips & Techniques

Digital Marketing Podcast Episode 149 Nine Digital Marketing Psychology Tips & Techniques

Daniel walks us through some rather clever marketing psychology techniques which can help you to secure more sales and improve your overall online sales results by making use of a number of cognitive biases. We discuss some of the ethical issues surrounding the use of psychological techniques[…]

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Measuring Offline Channels with Digital

Measuring Offline Channels with Digital

One of the great advantages digital marketing has over offline marketing is that digital is inherently more measurable. When a customer is served your display ad in their web browser, you can see if they’ve seen or clicked it, and whether or not they bought your product[…]

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Digital Marketing Podcast Episode 146 What is PR Smith’s SOSTAC® Plan and Why Should You Be Using it?

Digital Marketing Podcast Episode 146 What is PR Smith’s SOSTAC® Plan and Why Should You Be Using it?

If you have ever studied marketing you will have come across PR Smith’s SOSTAC® Plan. But what is SOSTAC® and how can you use it to improve your results in a digital world? Daniel walks us through the original inspiration for so many marketing planning systems with a[…]

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Digital Marketing Podcast Episode 145 – A Guide to Digital Failure

Digital Marketing Podcast Episode 145 – A Guide to Digital Failure

Daniel and Ciaran are back celebrating the podcasts 7th birthday and over 1 million downloads with an audio guide to digital failure. Daniel talks us through how to avoid failure by ensuring all your efforts are joined up and resourced properly using 10 key measurement points you[…]

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How Different Age Groups Are Using Social Media

How Different Age Groups Are Using Social Media

To market towards multiple demographics takes great powers of empathy – and a deep knowledge of how different types of people interact with the digital world. You need to know how different demographics use digital, and how they experience it. In this article, we’re going to shine[…]

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