Strategy is your Words Digital Marketing Podcast Episode 272

 

Digital Marketing Podcast Episode 272 – Strategy is your Words- An interview with Mark Pollard



Digital Marketing Podcast Episode 272 – Strategy is your Words- An interview with Mark Pollard

“Here’s how to get good at strategy: words. Start with words, continue with words, and finish with words. You have one job – get good at words.” Mark Pollard is a man driven by uncovering the truth.A marketing strategist and podcasting legend he’s developed his own unique […]


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Digital Marketing Podcast Episode 269 – Accelerate Your Projects with Triple R



Digital Marketing Podcast Episode 269 – Accelerate Your Projects with Triple R

Ciaran talks to Karl Blanks, Co-founder of Conversion Rate Experts and co-author of bestselling CRO book ‘Making Websites Win.’ Karl shares with us their latest big idea, “The Triple R Technique” and walks us through how to use it. What Is The Triple R Technique? ‘You can […]


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What’s happening with third-party cookies in 2021?



What’s happening with third-party cookies in 2021?

Cookies have been a key component of the web since the mid-nineties – but some instances of this divisive technology could soon crumble into internet history. Join us as we discuss the latest plans to phase out third-party tracking cookies, including a Google initiative to replace intrusive […]


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Using QR codes in marketing campaigns: the ultimate guide



Using QR codes in marketing campaigns: the ultimate guide

What are quick response codes? QR codes are a matrix barcode that is quickly readable (hence the name QR) by a mobile. They are known for providing a user’s device with a large variety of information almost immediately after scanning the code with their camera and have […]


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Digital Upskilling Guide for Teams



Digital Upskilling Guide for Teams

We have pulled together an essential skills development toolkit to help businesses identify their strong digital skills and where there are areas for improvement. The toolkit will guide you through obtaining this data and then how you can use it to upskill your teams, which is vital […]


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Digital Marketing Podcast Episode 248- Content Marketing Engagement Strategy



Digital Marketing Podcast Episode 248- Content Marketing Engagement Strategy

Want to learn how we boosted our social engagement 1700% with one social post? You need this!….:-) In this episode we share some of the ways we have been trying to up our game when engaging social and advertising audiences. We all know how important engaging our […]


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Digital Marketing Podcast Episode 247- The Strategy Manual



Digital Marketing Podcast Episode 247- The Strategy Manual

We talk to Mike Baxter, a renowned strategy expert about effective personal and organisation strategy. Mike has spent over 20 years delivering independent front-line consultancy to some of the world’s leading companies like Google, Sony Playstation, Cisco and HSBC.  Ciaran explores with Mike, what effective strategy looks […]


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Digital Marketing Podcast Episode 239 – Marketing Skill Gaps in 2020



Digital Marketing Podcast Episode 239 – Marketing Skill Gaps in 2020

Daniel shares with us some key insights and findings from Target Internet’s digital marketing skills benchmark. The digital marketing skills benchmark assesses your digital skills in a variety of digital marketing disciplines against industry standards and best practice according to main job focus, level of seniority and […]


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Digital Marketing Podcast Episode 218 – Heartificial Empathy with Minter Dial



Digital Marketing Podcast Episode 218 – Heartificial Empathy with Minter Dial

Are you hard baking enough empathy into the culture of your organisation? Are you exploring how you can work that into any chatbots or AI you may have already launched or are planning to start? Listen in and learn how and why to put heart into your marketing […]


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How to set SMART Marketing Objectives



How to set SMART Marketing Objectives

What are SMART Marketing objectives, how do they apply to digital marketing activities, and how does SMART goal-setting fit into marketing strategy formulation? Join us as we explain one of the most useful frameworks in the business and marketing strategy toolset. What are SMART Objectives? SMART is […]


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