Copywriting: How to use the PAS formula

 

Copywriting: How to use the PAS formula



Copywriting: How to use the PAS formula

The P.A.S. writing formula has been a favourite among advertising copywriters for generations. It’s popular because it works. Once you understand how it works, you will start to see this framework in use all over your world.  To write copy that evokes a response, you need to […]


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Digital Marketing Podcast Episode 242 – Twitter, Social Promotion and Facebook Attribution



Digital Marketing Podcast Episode 242 –  Twitter, Social Promotion and Facebook Attribution

Daniel and Ciaran have been exploring what Twitter offers anyone looking to make use of the social network for sharing content and promotions. Ciaran explores how you can make use of more of Twitter’s visual features. We’ve been experimenting with different types of Twitter Cards. Learn what […]


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Digital Marketing Podcast Episode 241 – How To Be A Better Presenter



Digital Marketing Podcast Episode 241 – How To Be A Better Presenter

Reuben Milne travels the world, helping marketers from some of the globe’s most prominent organisations give better presentations. From corporate keynotes to intensely personal TED-style talks, over the last ten years, Reuben has helped hundreds of speakers translate their thinking into compelling, memorable presentations that resonate for […]


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Uncover The Lost Art Of The Perfect Headline



Uncover The Lost Art Of The Perfect Headline

What makes some online article headlines more engaging than others? We delve into industry-leading research on what goes into an effective headline for articles distributed via search engines and social media. We’ll discuss tactics for headlines to stimulate social media engagement, best practices for attracting search traffic, […]


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Digital Marketing Podcast Episode 234 – Remote working video streaming top tips



Digital Marketing Podcast Episode 234 – Remote working video streaming top tips

Daniel and Ciaran share their top tips on better remote working using video conferencing and live streaming for meetings and presentations.   This episode is all about making your remote working self the best you can possibly be. Whether you are running more remote meetings, video chatting with […]


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Digital Marketing Podcast Episode 228 – Discover SparkToro



Digital Marketing Podcast Episode 228 – Discover SparkToro

SparkToro is an exciting new influence search engine which enables marketers to search for genuine areas of influence online. In this episode, We speak to Rand Fishkin and Casey Henry, the founders behind this amazing new tool. If you would like actionable intelligence on what different social […]


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Stakeholder Management



Stakeholder Management

Who are the key people that can help your project succeed or fail? Stakeholder management is a process for identifying, analysing and engaging with the most important individuals for your project.


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Stakeholder Mapping



Stakeholder Mapping

Defining stakeholders is essential for running successful projects, yet mapping is often not a formal part of most projects plans. Learn the core skills of stakeholder mapping to ensure project success.


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Do Press Releases Work in Digital?



Do Press Releases Work in Digital?

Digital press releases must be one of the most controversial tactics in online PR. Should they differ greatly from press releases aimed at traditional media? Does the digital context require a different distribution strategy? And more fundamentally, has this 112-year-old PR tactic finally had its day? In […]


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Understanding GDPR



Understanding GDPR

Do you know what GDPR is and how it will impact your business? Find out what you need to do to make sure you are prepared for GDPR in this step by step guide.


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