Discover SparkToro Digital Marketing Podcast Episode 228

 

Digital Marketing Podcast Episode 228 – Discover SparkToro



Digital Marketing Podcast Episode 228 – Discover SparkToro

SparkToro is an exciting new influence search engine which enables marketers to search for genuine areas of influence online. In this episode, We speak to Rand Fishkin and Casey Henry, the founders behind this amazing new tool. If you would like actionable intelligence on what different social […]


Read more

Stakeholder Management



Stakeholder Management

Who are the key people that can help your project succeed or fail? Stakeholder management is a process for identifying, analysing and engaging with the most important individuals for your project.


Read more

Stakeholder Mapping



Stakeholder Mapping

Defining stakeholders is essential for running successful projects, yet mapping is often not a formal part of most projects plans. Learn the core skills of stakeholder mapping to ensure project success.


Read more

Do Press Releases Work in Digital?



Do Press Releases Work in Digital?

Digital press releases must be one of the most controversial tactics in online PR. Should they differ greatly from press releases aimed at traditional media? Does the digital context require a different distribution strategy? And more fundamentally, has this 112-year-old PR tactic finally had its day? In […]


Read more

Understanding GDPR



Understanding GDPR

Do you know what GDPR is and how it will impact your business? Find out what you need to do to make sure you are prepared for GDPR in this step by step guide.


Read more

Evaluating Offline Communication Channels



Evaluating Offline Communication Channels

How can we understand what impact activities like print advertising, PR and events have on our bottom line? This course explores what we should measure and the connection between online metrics and offline activity.


Read more

Acting as a Spokesperson



Acting as a Spokesperson

What are the key skills and requirements for being great spokesperson? What are the risks and potential pitfalls? This course explores this challenging role and offers a step by step approach for preparing for the role.


Read more

Crisis Management



Crisis Management

Crisis management is all about preventing issues, accident and emergencies from becoming a crisis but managing when they do. This course covers core steps in preventing, managing and fixing a communications crisis.


Read more

Visual Engagement



Visual Engagement

What kind of images work and how do they impact the results of our campaigns? This course explores the core elements of visual communications and how they can drive our communication objectives.


Read more

Tone of Voice



Tone of Voice

Understanding what our brand stands for is at the core of effective communications and can be the difference between success and a crisis. Explore key considerations and elements of an effective tone of voice.


Read more