The Digital Darwinism Interview Digital Marketing Podcast Episode 181

 

Digital Marketing Podcast Episode 181- Digital Darwinism Interview With Tom Goodwin

Digital Marketing Podcast Episode 181- Digital Darwinism Interview With Tom Goodwin

Ciaran talks to Tom Goodwin, the Executive Vice President and Head of Innovation at Zenith Media USA about his new book Digital Darwinism which launched this month. Faced with disruptive technologies, new consumer expectations, and the advent of digital-first super-companies, your business will be left behind unless[…]

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Digital Marketing Podcast Episode 180- Creating Engaging Digital Advertising in 2018

Digital Marketing Podcast Episode 180- Creating Engaging Digital Advertising in 2018

Ciaran speaks to Richard Jones, the CEO of Wayin, a platform that sets out to help marketers to easily configure engaging digital experiences that can be published to owned, earned and paid channels. We discuss why Richard started Wayin and explore how they help overcome some of[…]

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Digital Marketing Podcast Episode 179- #NotesToStrangers- An Interview with Street Artist Andy Leek

Digital Marketing Podcast Episode 179- #NotesToStrangers- An Interview with Street Artist Andy Leek

This week we have a much longer episode than usual. If you have ever travelled around central London, you may well have come across a unique brand of self-help street art created by artist Andy Leek and branded under the now famous Instagram hashtag #NotesToStrangers Through his[…]

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Digital Marketing Podcast Episode 178 Google Analytics Reports You Should Probably Ignore

Digital Marketing Podcast Episode 178 Google Analytics Reports You Should Probably Ignore

In this episode, we explore some of the commonly misunderstood analytics reports and metrics and how to avoid misinterpreting them. Is a high bounce rate always a bad thing? What can you effectively conclude with time on site and why is it potentially such a flawed metric?[…]

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Digital Marketing Podcast Episode 177 Single Customer View And How to Achieve It

Digital Marketing Podcast Episode 177 Single Customer View And How to Achieve It

Daniel and Ciaran explore the single customer view. What is it? How does it potentially work?  What benefits can it bring to your customer and your business in a progressively noisier content marketing space? The single customer view sounds like the ideal solution to more effective marketing, […]

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Digital Marketing Podcast Episode 176 User Journey Mapping

Digital Marketing Podcast Episode 176 User Journey Mapping

Daniel talks us through the process of user journey mapping, a simple method to get us all thinking very hard about what content we need and where to place it within your content marketing strategy. We talk through building effective persona’s and how to go about making[…]

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Digital Marketing Podcast Episode 175 How To Build An Online Community

Digital Marketing Podcast Episode 175 How To Build An Online Community

We speak with Arjun Jolly, COO and co-founder of adQuadrant, about how to go about building communities online. A veteran online community builder and participant, Arjun has many years experience of building active online communities for a variety of different brands both in the green products and gambling[…]

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Digital Marketing Podcast Episode 174 Effective Email Marketing in 2018

Digital Marketing Podcast Episode 174 Effective Email Marketing in 2018

How well integrated are your email programmes with the rest of your marketing communications? In this episode, Ciaran talks to Philip Storey from Enchant about email marketing and what marketers can do to further automate, customise and supercharge results from your email communications. Enchant is a specialist email[…]

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Digital Marketing Podcast Episode 173 – Snapchat Marketing Strategy

Digital Marketing Podcast Episode 173 – Snapchat Marketing Strategy

Snapchat Marketing is a hot topic, but many marketers shy away from it because they haven’t had the chance to play with the platform. This episode can help fix that. We talk to Miri Qylafi from Snapchat Social Influencer Agency Fanbytes talks about Snapchat. We discuss where marketers and[…]

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The Digital Marketing Podcast Episode 172 – Advice For Entrepreneurs: Mistakes To Avoid When Building Your Business

The Digital Marketing Podcast Episode 172 – Advice For Entrepreneurs: Mistakes To Avoid When Building Your Business

This episode was recorded back in November, but we have been saving it for the new year as we felt it might well inspire the budding entrepreneurs among you. We were invited to speak to an audience of Tech entrepreneurs and App Developers at the GDV DevFest[…]

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