Benchmarking and improving your digital marketing skills Digital Marketing Podcast Episode 191

 

The Digital Marketing Podcast Episode 191-Benchmarking and improving your digital marketing skills

The Digital Marketing Podcast Episode 191-Benchmarking and improving your digital marketing skills

For a while now we have been doing the Digital marketing Skills Test which helps you to benchmark your marketing skills knowledge and provides you with content that will help you improve and master more subject areas. Recently we launched The 2018 Digital Skills Benchmark Report together[…]

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Digital Marketing Podcast Episode 190 – 2018 YouTube Video Search Optimisation Guide for Content Marketers

Digital Marketing Podcast Episode 190 – 2018 YouTube Video Search Optimisation Guide for Content Marketers

YouTube has for a long time been know as the world’s second largest search engine but with over 50 years of content uploaded every day its easy for your video content to never really get found by the audience you made it for.  Understanding how YouTube ranks[…]

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The Digital Marketing Podcast Episode 189 – The Joys of WordPress

The Digital Marketing Podcast Episode 189 – The Joys of WordPress

WordPress is one of the most popular content management systems with many businesses, both large and small, relying on it for managing their day to day website updates and online content. Daniel and Ciaran take a fresh look at WordPress, warts and all. We discuss keeping WordPress[…]

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The Digital Marketing Podcast Episode 188 – The Death of Content Marketing

The Digital Marketing Podcast Episode 188 – The Death of Content Marketing

For some time now marketers have noticed that content marketing is getting harder. Social sharing appears to be an activity in decline, and dark sharing is becoming more and more common. Are you focussing enough on promoting the content you are producing or are you in a[…]

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Digital Marketing Podcast Episode 187-Strategic Positioning and Brand Purpose

Digital Marketing Podcast Episode 187-Strategic Positioning and Brand Purpose

Daniel walks us through strategic positioning an brand purpose, breaking down what it actually means with some simple, practical guidance and examples of various brands who have set about achieving clarity on their positioning by putting a very clear and believable purpose behind all their activities. Is[…]

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Digital Marketing Podcast Episode 186- What Is Messenger Marketing?

Digital Marketing Podcast Episode 186- What Is Messenger Marketing?

Digital Marketing Podcast listener Jayden Maharaj from Axis Marketing talks us through Facebook Messenger Marketing. What is it? How does it work? And how can it be used effectively to help drive one to one communication with your audience at scale? Based In Vancouver Canada, Jayden and[…]

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Digital Marketing Podcast Episode 185- How To Start Building Effective Adwords Campaigns

Digital Marketing Podcast Episode 185- How To Start Building Effective Adwords Campaigns

Ciaran and Daniel walk us through how to go about planning and building an effective Adwords campaign using a process that is quick to do and gets excellent results. With a little bit of basic knowledge you can be getting targeted traffic to your website for a[…]

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Digital Marketing Podcast Episode 184 Social Media Process & Planning

Digital Marketing Podcast Episode 184 Social Media Process & Planning

Social Media can be massively time-consuming. Unless you have a robust process behind its management things can slip. In this episode, Daniel shares with us an effective way to approach social media to maximise the impact while minimising the amount of time you need to spend processing[…]

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Digital Marketing Podcast Episode 183- Ten eCommerce Myths Part II

Digital Marketing Podcast Episode 183- Ten eCommerce Myths Part II

Ciaran speaks to Jon Woodall, founder of Space 48, an award-winning eCommerce consultancy & Magento Solutions partner for forward-thinking retailers. With years of experience in eCommerce, creating websites that have gone on to be global successes for the brands they have worked with, Jon Woodall brings a[…]

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Digital Marketing Podcast Episode 182- Ten eCommerce Myths Part I

Digital Marketing Podcast Episode 182- Ten eCommerce Myths Part I

Ciaran speaks to Jon Woodall, founder of Space 48, an award-winning eCommerce consultancy & Magento Solutions partner for forward-thinking retailers. With years of experience in e-commerce, creating websites that have gone on to be global successes for the brands they have worked with, Jon Woodall brings a[…]

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