Digital Marketing Podcast Episode 11 – Long Sales Pages and Other Dubious Techniques!

 

Digital Marketing Podcast Episode 11 – Long Sales Pages and Other Dubious Techniques!

Long Sales Pages… Love them or hate them, they still dominate a big section of the online marketing sales arsenal across the web. The urban myth is that they particularly well in the US market. But do they? what do we think of them? are they still[…]

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Digital Marketing Podcast Episode 10 – PPC and Landing Page Optimisation

The second part of a 2 part interview, continued from last weeks episode, Ciaran and Rob explore the science behind ppc campaign landing pages, landing page optimisation, embedding forms, how to make your cottage look more french, A/B testing, how to measure your campaign results against industry[…]

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Digital Marketing Podcast Episode 9 – Effective PPC Advertising

This week we are discussing PPC advertising, with an interview with Rob Steenbrink from Maxlead, a leading search engine marketing agency in the Netherlands. Rob walks us through the basics of PPC advertising showing us how to build an effective campaign that gets results without stripping your[…]

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Digital Marketing Podcast Episode 8 – Tools to Improve Your Website

Great tools to help make your website better Daniel and Ciaran share and explain some of the tools they both use to improve website. We explore: Website analytics and how to set up goal conversion and how you track visitor engagement How to use Google website optimiser[…]

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Digital Marketing Podcast Episode 7 – Facebook Marketing

We take a fresh look at Facebook Pages and discuss some of the issues around digital marketing on Facebook, making use of the Facebook Like button, and how to avoid shouting and upsetting people in the kitchen at parties. Sounds a bit random? Listen in and all[…]

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Digital Marketing Podcast Episode 6 – Community Engagement and Online PR

We interview Dr Crispin Butteriss from Bang the Table in Australia,  a community engagement company who published 100 ideas to help engage your online community. We explore how releasing a free book has created a global PR buzz  and talk about best practice for online community engagement.[…]

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Digital Marketing Podcast Episode 5 – Google Instant

Google’s new search feature Google Instant launched recently to a flurry of hype, on it’s time saving and search improving loveliness, but for the digital marketeer, what impact does it have on search marketing, Pay Per Click campaign costs and the overall number of visitors your site[…]

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Digital Marketing Podcast Episode 4 – The Findability Formula, Heather Lutze PPC Interview

In Episode 4, Ciaran talks to US Author of ‘The Findability Formula,’ and digital marketing guru, Heather Lutze and gets her insight into successful strategies for getting the most from your Google Pay per click PPC advertising. Web addresses in the show http://www.TheFindabilityFormula.com – Book Web addresses[…]

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Digital Marketing Podcast Episode 3 – Podcasting Interview

In this episode Ciaran talks to Andy White, an experienced professional podcast producer. They explore how Andy got into podcasting and discuss some top tips for getting into podcasting including how to conduct interviews, live recordings what equipment to use to perfect your recordings. We also ask-[…]

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Digital Marketing Podcast Episode 2 – Email Marketing

In this episode Daniel and Ciaran look at email marketing and some of the tools you can use to boost your email marketing. MailChimp http://www.mailchimp.com/ MailChimp how to videos http://www.mailchimp.com/support/videos/ If you would like to get involved in the podcast , join in the show, or ask[…]

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