Digital Marketing Podcast Episode 22 – Link Farms and the Google Algorithm

 

Digital Marketing Podcast Episode 22 – Link Farms and the Google Algorithm

Ciaran and Daniel discuss the recent change to the Google Algorithm which the help of  Searchmetrics. Google has started to penalize sites that are using Content farm style link building strategies. Is your SEO strategy impacted? Our thanks to Horst Joepen, CEO of Searchmetrics for his fantastic[…]

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Digital Marketing Podcast Episode 21 – Digital Marketing Questions Answered

Daniel and Ciaran take a look at some of the digital marketing questions you have all been sending us, and encourage you to send in lots more. If we feature your question, we are very happy to give your websites a plug, so please send us your[…]

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Digital Marketing Podcast Episode 20 – Social Media Scoring

Daniel talks us through Social Media Scoring, and how its beginning to effect how the industry views content. We also talk about reputation management online and how it relates to the Social Media landscape, and the importance of passion and enthusiasm for creating engaging content for your[…]

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Digital Marketing Podcast Episode 19 – Building Your Brand Online

Ciaran and Daniel take a look at building your brand with digital marketing techniques, and discuss best practice and tips with links to some great online examples. Daniel directs us to some great  resources for learning more about online branding. Nike.com www.nike.com Lego.com www.lego.com Burgerking www.bk.com Cadbury’s[…]

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Digital Marketing Podcast Episode 18 – Digital Marketing Tools and Toys

In this episode, Ciaran and Daniel talk through a whole heap of digital marketing tools they find useful, and invite you to get in touch with your top tips. Blue mikey Please note this only works with Ipod touch not Iphone…. as we discovered shortly after the[…]

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Digital Marketing Podcast Episode 17 – Your Mobile Web…and sausages:-)

Ciaran is predicting big things for mobile web in 2011. With an explosion in the popularity of smartphones, increasingly people are consuming the web on the go.  This week we have some great stats on mobile growth,  we have some top tools and apps we use, should[…]

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Digital Marketing Podcast Episode 16 – Quick Guide to Online Video for Digital Marketers

Ciaran and Daniel discuss using online video as part of your marketing mix. What does video do best and how do premium brands use it? Which hosting services work for commercial video? How to go about creating your in house video, plus some top tips on different[…]

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Digital Marketing Podcast Episode 15 – Digital Marketing Resolutions for 2011

It’s the new year, and the time to make resolutions. Daniel and Ciaran take stock of the year ahead and talk through their Digital Marketing new year resolutions. Daniel will be focuses on his analytics and conversion funnels, internal processes and resources together with recommending we all[…]

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Digital Marketing Podcast Episode 14 – Email Marketing Best Practice

Ciaran and Daniel look at email marketing best practice, using email service providers ( ESP’s) the importance of IP addresses when sending mass emails and ensuring your email gets delivered, spam filters and how to avoid them. We also talk about  Google Inbox inspector,  Html and plain[…]

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Digital Marketing Podcast Episode 13 – Viral Video Part II

In part II we explore with Ed Robinson the creative aspect of Viral video creation, exploring the essential aesthetics and styles of online viral video, How viral video idea’s work for the audience, pivot moments, talking about Viral factory productions LED Sheep, Ravenstoke. We also explore the[…]

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