Digital Marketing Podcast Episode 66 – How to run a Successful Social Media Customer Service Operation

 

Digital Marketing Podcast Episode 66 – How to run a Successful Social Media Customer Service Operation

Digital Marketing Podcast Episode 66 – How to run a Successful Social Media Customer Service Operation

In episode 66 Ciaran talks to Bian Salins, Head of Social Media Innovation for BT Customer Service. An experienced social media practitioner and visionary, Bian heads up the team who manage  @BTCare,  BT’s hugely successful social media customer service channel. Ciaran met Bian at the recent Social[…]

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Digital Marketing Podcast Episode 65 – CIM Social Media Benchmark Wave 2 Exclusive

Digital Marketing Podcast Episode 65 – CIM Social Media Benchmark Wave 2 Exclusive

In this episode we have scooped another exclusive for you! Daniel caught up with Thomas Brown, Head of Insights at the Chartered Institute of Marketing (CIM)  to get the low down on the second wave of the CIM’s Social Media Benchmark 9 days before the report is out.[…]

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Digital Marketing Podcast Episode 64 – #Fail – 50 Top Social Media Screwups and How to Avoid Being the Next One

Digital Marketing Podcast Episode 64 – #Fail – 50 Top Social Media Screwups and How to Avoid Being the Next One

Episode 64, Ciaran speaks to Matthew Yeomans from Social Media influence, and the man behind a brilliant new Ebook #Fail The 50 Greatest Social Media Screw-Ups and how to avoid being the next one which Matthew Co authored with fellow Social Media Inflluence co-founder Bernhard Warner. Matthew[…]

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Digital Marketing Podcast Episode 63 – 12 More Fab Digital Marketing Tools and a Lucky Orange

Episode 63, We are back again with another round up of our favorite Digital marketing tools and juicy orange-y nuggets that we have uncovered on our travels. We hope to have something for everyone in this latest round up of digital marketing tools covering everything from Advanced[…]

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Digital Marketing Podcast Episode 62 – An Introduction to Digital Marketing Attribution Modelling

Episode 62, Continuing our exploration of analytics, Daniel and Ciaran discuss Attribution Modelling, the science behind understanding and solving the universal cry of “Which marketing spends and activities results in our sales?” We explore what Attribution modelling is? How it helps? How can you implement it effectively?[…]

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Digital Marketing Podcast, Episode 61- Analytics conversion tracking and multi channel funnels

Ciaran and Daniel discuss Analytics Goals and Conversions and how you can get them to work nicely together. How do you set these up, which goal types should you use for what? Once set up, how do you measure, track and improve your conversion  paths and conversion[…]

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Digital Marketing Podcast Episode 58 – CIM Interview: Social Media Benchmark Report

Daniel talks to Thomas Brown, Head of Insights at the Chartered Institute of Marketing to quiz him about some of the trends they have uncovered in their Social Media Benchmark” a new and detailed exploration of the marketing social media landscape, and how businesses are making use[…]

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Digital Marketing Podcast Episode 57 – Ever felt like you need a Huddle? Team Collaboration Service

Episode 58 Ciaran speaks to Simon O’Kane from Huddle, a UK collaborative cloud computing service that is changing the way teams collaborate and work together on their business documents. We explore the ethos behind Huddle, and Simon shares with us news out today on Huddle’s latest offering.[…]

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Digital Marketing Podcast Episode 56 – Our Favourite SEO Myths and Mistakes

Daniel and Ciaran explore some of the commonest Search Engine Optimization Myths commonly peddled by sales people trying to sell you SEO services. Find out what not to fall for, and what to look for in an SEO agency worth it’s salt. How to get in Touch:[…]

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Digital Marketing Podcast Episode 55 – Using YouTube for Digital Marketing

The second largest site on the global web, 60 Million Logged in users every day, YouTube continues to rule the waves in in online video. Daniel and Ciaran share some of the channels recent successes and new features and discuss how you can make use of them[…]

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