The Mr Men Guide to Great Landing Pages Digital Marketing Podcast Episode 73

 

Digital Marketing Podcast Episode 73 – The Mr Men Guide to Great Landing Pages

Digital Marketing Podcast Episode 73 – The Mr Men Guide to Great Landing Pages

Ciaran talks to Oli Gardner from unbounce.com in Canada about Oli’s infamous blog post “The Mr Men Guide to Landing Pages” Oli walks us through what Roger Hargreaves’ beloved children’s book characters can teach us about best (and worst) landing page practice.  How many are Mr Men[…]

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Digital Marketing Podcast Episode 72 – Discover Transmedia Story Telling

Digital Marketing Podcast Episode 72 – Discover Transmedia Story Telling

Ciaran talks to Andy Rutter, a multimedia design lecturer at UCN (http://ucn.dk a University in northern Denmark) about transmedia story telling. We explore what is it? and how is it being used as a technique to supercharge marketing campaigns and drive mass audience participation and engagement with[…]

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Digital Marketing Podcast Episode 71 – Mobile Web Strategy Part 2

Digital Marketing Podcast Episode 71 – Mobile Web Strategy Part 2

Ciaran talks again to Steely Eye, a digital agency in London who specializes in creating great mobile web campaigns and strategies. We discuss responsive design as a mobile web solution, HTML scraped mobile sites and their downside and Steely Eye’s own CMS system that enables the ultimate[…]

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The Digital Marketing Podcast Episode 70 – Mobile Web Strategy part 1

The Digital Marketing Podcast Episode 70 – Mobile Web Strategy part 1

Ciaran talks to the team at Steely Eye Digital Media, a digital agency in London who specialise in creating great mobile web campaigns and strategies. Find out…How do they define and approach good mobile web strategies, and where does mobile so often go wrong? http://www.steelyeye.com Part 2[…]

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Episode 69 The Digital Marketing Podcast- ‘Complete Guide to Search Engine Optimization’ E-book Launches

Episode 69 The Digital Marketing Podcast- ‘Complete Guide to Search Engine Optimization’ E-book Launches

Our first book launches on Amazon… Yep – it’s taken us a year to put it together, fill it with as many useful tips and advice on search engine optimization as we can and format it correctly for Amazon.  You can now download our E-book from Amazon.[…]

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Digital Marketing Podcast Episode 68: Digital strategy interview with Dave Chaffey

Digital Marketing Podcast Episode 68: Digital strategy interview with Dave Chaffey

Daniel talks to digital marketing author, trainer and consultant Dr Dave Chaffey about how you should create a digital business strategy using PR Smith’s SOSTAC® Plan and Dave’s RACE framework to give your business the edge. If you haven’t already, check out Dave Chaffey’s Smart Insights digital strategy[…]

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Digital Marketing Podcast Episode 67 The Secret of how to view your Competition’s Social Media Analytics

Digital Marketing Podcast Episode 67 The Secret of how to view your Competition’s Social Media Analytics

In this episode, Ciaran and Daniel discuss how they use URL shortening and eventually…reveal an interesting technique which enables you to view the analytics on any published bit.ly shortened URL link. Since recording this episode, we have also discovered that the same technique can be used to[…]

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Digital Marketing Podcast Episode 66 – How to run a Successful Social Media Customer Service Operation

Digital Marketing Podcast Episode 66 – How to run a Successful Social Media Customer Service Operation

In episode 66 Ciaran talks to Bian Salins, Head of Social Media Innovation for BT Customer Service. An experienced social media practitioner and visionary, Bian heads up the team who manage  @BTCare,  BT’s hugely successful social media customer service channel. Ciaran met Bian at the recent Social[…]

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Digital Marketing Podcast Episode 65 – CIM Social Media Benchmark Wave 2 Exclusive

Digital Marketing Podcast Episode 65 – CIM Social Media Benchmark Wave 2 Exclusive

In this episode we have scooped another exclusive for you! Daniel caught up with Thomas Brown, Head of Insights at the Chartered Institute of Marketing (CIM)  to get the low down on the second wave of the CIM’s Social Media Benchmark 9 days before the report is out.[…]

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Digital Marketing Podcast Episode 64 – #Fail – 50 Top Social Media Screwups and How to Avoid Being the Next One

Digital Marketing Podcast Episode 64 – #Fail – 50 Top Social Media Screwups and How to Avoid Being the Next One

Episode 64, Ciaran speaks to Matthew Yeomans from Social Media influence, and the man behind a brilliant new Ebook #Fail The 50 Greatest Social Media Screw-Ups and how to avoid being the next one which Matthew Co authored with fellow Social Media Inflluence co-founder Bernhard Warner. Matthew[…]

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