Digital Marketing Resources

 

Digital Marketing News Update – EU Law Change on Cookies, Foursquare 3.0, Google Preview, Facebook and LinkedIn Today

News

Editor: Welcome to our new weekly post where we sum up the weeks Digital Marketing news and give you it’s real impact on your marketing efforts. Our new correspondent, Felice, will be summing up the weeks most important stories, and...

Digital Marketing Podcast Episode 22 - Link Farms and the Google Algorithm

Podcasts, SEO

Ciaran and Daniel discuss the recent change to the Google Algorithm which the help of  Searchmetrics. Google has started to penalize sites that are using Content farm style link building strategies. Is your SEO strategy impacted? Our...

Email Marketing Best Practice

Email Marketing

Here is everything I know about email marketing (well a fair bit of it anyway) in one blog post. If ever a marketing discipline was misunderstood, misused, and yes, abused, email marketing is it. When you send an email you have a unique...

Digital Marketing Podcast Episode 21 - Digital Marketing Questions Answered

Podcasts

Daniel and Ciaran take a look at some of the digital marketing questions you have all been sending us, and encourage you to send in lots more. If we feature your question, we are very happy to give your websites a plug, so please send us...

Digital Marketing Podcast Episode 20 - Social Media Scoring

Podcasts, Social Media

Daniel talks us through Social Media Scoring, and how it's beginning to affect how the industry views content. We also talk about reputation management online and how it relates to the Social Media landscape, and the importance of passion...

Digital Marketing Podcast Episode 19 - Building Your Brand Online

Podcasts, Social Media

Ciaran and Daniel take a look at building your brand with digital marketing techniques and discuss best practice and tips with links to some great online examples. Daniel directs us to some great resources for learning more about online...

Health and Beauty Social Media Presentation

Social Media

I was lucky enough to be  invited to speak at the annual conference for the Health and Beauty Association this week on the topic of using Social Media in Practice. You can see my slides  below. Thanks for all the feedback and for those...

Digital Marketing Podcast Episode 18 - Digital Marketing Tools and Toys

Podcasts, Tools & Trends

In this episode, Ciaran and Daniel talk through a whole heap of digital marketing tools they find useful and invite you to get in touch with your top tips. Blue Mikey Please note this only works with Ipod touch not Iphone.... as we...

Content Update

Just a quick update on the plans for this site and what you can expect to see in the near future.... Up until now the site has been heavily focused on delivering the Digital Marketing Podcast along with the occasional in depth written...

Digital Marketing Podcast Episode 17 - Your Mobile Web...and sausages:-)

Podcasts, Mobile Marketing

Ciaran is predicting big things for mobile web in 2011. With an explosion in the popularity of smartphones, increasingly people are consuming the web on the go.  This week we have some great stats on mobile growth,  we have some top tools...

DIY Conversion Rate Optimisation in Ten Steps

Reports

Conversion Rate Optimisation (or CRO) is the latest darling of the online marketing world. With many companies boasting triple digit increases in conversion rates and millions of pounds in profit from making a few seemingly simple changes...
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