Digital Marketing Resources

 

Digital Marketing Podcast Episode 17 - Your Mobile Web...and sausages:-)

Podcasts, Mobile Marketing

Ciaran is predicting big things for mobile web in 2011. With an explosion in the popularity of smartphones, increasingly people are consuming the web on the go.  This week we have some great stats on mobile growth,  we have some top tools...

DIY Conversion Rate Optimisation in Ten Steps

Reports

Conversion Rate Optimisation (or CRO) is the latest darling of the online marketing world. With many companies boasting triple digit increases in conversion rates and millions of pounds in profit from making a few seemingly simple changes...

Digital Marketing Podcast Episode 16 - Quick Guide to Online Video for Digital Marketers

Podcasts, Content Marketing

Ciaran and Daniel discuss using online video as part of your marketing mix. What does video do best and how do premium brands use it? Which hosting services work for commercial video? How to go about creating your in house video, plus some...

Digital Marketing Podcast Episode 15 - Digital Marketing Resolutions for 2011

Podcasts

It’s the new year, and the time to make resolutions. Daniel and Ciaran take stock of the year ahead and talk through their Digital Marketing new year resolutions. Daniel will be focuses on his analytics and conversion funnels, internal...

Digital Marketing Podcast Episode 14 - Email Marketing Best Practice

Podcasts, Email Marketing

Ciaran and Daniel look at email marketing best practice, using email service providers ( ESP’s) the importance of IP addresses when sending mass emails and ensuring your email gets delivered, spam filters and how to avoid them.

Digital Marketing Podcast Episode 13 – Viral Video Part II

Podcasts, Content Marketing

In part II we explore with Ed Robinson the creative aspect of Viral video creation, exploring the essential aesthetics and styles of online viral video, How viral video idea’s work for the audience, pivot moments, talking about Viral...

Digital Marketing Podcast Episode 12 – Viral Marketing Part I an interview with The Viral Factory.

Podcasts, Content Marketing

Ciaran talks with Ed Robinson, creative director at leading uk viral video agency The Viral Factory. In part I we explore some of the history of the Viral factory and their creations over the last 10 years. Ed gives us a great overview of...

Digital Marketing Podcast Episode 11 – Long Sales Pages and Other Dubious Techniques!

Podcasts, Content Marketing/ Digital Strategy

Long Sales Pages… Love them or hate them, they still dominate a big section of the online marketing sales arsenal across the web. The urban myth is that they particularly well in the US market. But do they? What do we think of them? Are...

Digital Marketing Podcast Episode 10 – PPC and Landing Page Optimisation

Podcasts, Analytics & Data/ PPC

Ciaran and Rob explore the science behind ppc campaign landing pages, landing page optimisation, embedding forms, how to make your cottage look more french, A/B testing.

Digital Marketing Podcast Episode 9 – Effective PPC Advertising

Podcasts, PPC

This week we are discussing PPC advertising, with an interview with Rob Steenbrink from Maxlead, a leading search engine marketing agency in the Netherlands. Rob walks us through the basics of PPC advertising showing us how to build an...

Digital Marketing Podcast Episode 8 - Tools to Improve Your Website

Podcasts, Tools & Trends/ Usability

Daniel and Ciaran share and explain some of the tools they both use to improve websites
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