Digital Marketing Resources

 

Digital Marketing Podcast Episode 7 - Facebook Marketing

Podcasts, Social Media

We take a fresh look at Facebook Pages and discuss some of the issues around digital marketing on Facebook, making use of the Facebook Like button, and how to avoid shouting and upsetting people in the kitchen at parties. Sounds a bit...

A Practical Guide to Online Reputation Management

Blog Posts, Reports, Digital Strategy/ Social Media

Online reputation management is a niche area of internet marketing, but one that is becoming increasingly important. Despite being a subset of social media marketing and search engine optimisation, both of which have a plethora of good...

Digital Marketing Podcast Episode 6 - Community Engagement and Online PR

Podcasts, Social Media

We interview Dr Crispin Butteriss from Bang the Table in Australia,  a community engagement company who published 100 ideas to help engage your online community. We explore how releasing a free book has created a global PR buzz  and talk...

Digital Marketing Podcast Episode 5 - Google Instant

Podcasts, PPC/ SEO

Google’s new search feature Google Instant launched recently to a flurry of hype, on it’s time saving and search improving loveliness, but for the digital marketeer, what impact does it have on search marketing, Pay Per Click campaign...

Digital Marketing Podcast Episode 4 – The Findability Formula, Heather Lutze PPC Interview

Podcasts, PPC

In Episode 4, Ciaran talks to US Author of 'The Findability Formula,' and digital marketing guru, Heather Lutze and gets her insight into successful strategies for getting the most from your Google Pay per click PPC advertising. Web...

Digital Marketing Podcast Episode 3 - Podcasting Interview

Podcasts, Content Marketing

In this episode Ciaran talks to Andy White, an experienced professional podcast producer. They explore how Andy got into podcasting and discuss some top tips for getting into podcasting including how to conduct interviews, live recordings...

Digital Marketing Podcast Episode 2 - Email Marketing

Podcasts, Email Marketing

In this episode Daniel and Ciaran look at email marketing and some of the tools you can use to boost your email marketing. MailChimp http://www.mailchimp.com/ MailChimp how to videos http://www.mailchimp.com/support/videos/ If you would...

The Digital Marketing Podcast Episode 1 - Social Media Monitoring

Podcasts

An introduction to the series with Ciaran Rogers and Daniel Rowles. In this first episode,  Daniel and Ciaran talk about Social Media and how you can use some simple, free / cost effective tools to monitor your brand online....

Marketing via online social networks: From The Marketer magazine April 2010

Digital Strategy/ Social Media

The following article was first published in The Marketer magazine in April 2010 - The Marketer is the monthly magzine of the Chartered Institute of Marketing, the worlds largest marketing organisation. Marketing via online social networks:...

Introduction to Conversion Marketing

Analytics & Data

Most of us spend an awful of of time on getting more traffic to our websites. What we don’t do enough of is look at what happens to that traffic when it arrives and see how we could get more from what we already have. When you look at it...

Working with Agencies and Freelancers

Reports, Digital Strategy

This entry comes from many years of practical experience of working with agencies and freelancers, but also a bit of an insiders view having been a director at a digital marketing agency for 4 years. First of all here’s the main...
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