Digital Marketing Resources

 

Digital Marketing Podcast Episode 187-Strategic Positioning and Brand Purpose

Podcasts, Digital Strategy

Daniel walks us through strategic positioning an brand purpose, breaking down what it actually means with some simple, practical guidance and examples of various brands who have set about achieving clarity on their positioning by putting a...

Digital Marketing Podcast Episode 186- What Is Messenger Marketing?

Podcasts, Social Media

Making use of Facebook Messenger and automating a number of one to one conversations using messenger bot services like ManyChat can be a great way to introduce new customers to your product offerings.  Listen in and find out how to harness...

Stakeholder Management for Digital Marketers

Blog Posts, Digital Strategy

Read our comprehensive guide to stakeholder management and start taking control of project meeting outcomes in a positive way. Learn how to identify the most strategically important stakeholders, find out their stance, and manage them to...

Digital Marketing Podcast Episode 185- How To Start Building Effective Adwords Campaigns

Podcasts, PPC

Learn how to go about planning and building an effective Adwords campaign using a process that is quick to do and gets excellent results.

Digital Marketing Podcast Episode 184 Social Media Process & Planning

Podcasts, Social Media

Daniel shares with us an effective way to approach social media to maximise the impact while minimising the amount of time you need to spend processing your social day to day tasks.

Digital Marketing Podcast Episode 183- Ten eCommerce Myths Part II

Podcasts, Ecommerce

We discuss the widely held belief that every e-commerce business can become an overnight success. We explore some mobile website conversion myths and discuss the strategy of shooting from the hip and not needing a plan. We also discuss how...

Digital Marketing Podcast Episode 182- Ten eCommerce Myths Part I

Podcasts, Ecommerce

Ciaran speaks to Jon Woodall, founder of Space 48, an award-winning eCommerce consultancy & Magento Solutions partner for forward-thinking retailers. We think you will find these myths both entertaining and just possibly a little close to...

Digital Marketing Podcast Episode 181- Digital Darwinism Interview With Tom Goodwin

Podcasts, Digital Strategy

Ciaran talks to author Tom Goodwin, about his new book Digital Darwinism. Digital Darwinism takes a deep dive into what business leaders can do to thrive in the modern age. Will you reject complacency and establish a new perspective on not...

Digital Marketing Podcast Episode 180- Creating Engaging Digital Advertising in 2018

Podcasts, Online Advertising

Ciaran speaks to Richard Jones, the CEO of digital marketing platform Wayin to discuss some of the challenges marketers face when trying to connect with consumers in the fragmented digital landscape of 2018.

Digital Marketing Podcast Episode 179- #NotesToStrangers- An Interview with Street Artist Andy Leek

Podcasts, Entrepreneurship

This week we have a much longer episode than usual. If you have ever travelled around central London, you may well have come across a unique brand of self-help street art created by artist Andy Leek and branded under the now famous...

Digital Growth Hacking Case Studies

Blog Posts, Case Study, Digital Strategy

What exactly is growth hacking? Since the term was coined by entrepreneur Sean Ellis in 2010, marketers have used it to refer to a dizzying array of techniques, tools and ideas. Some have been genuinely innovative, whilst others have been...
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