Digital Marketing Resources


Digital Marketing Podcast Episode 225 Marketing Personalisation and Conversion Rate Optimisation

Podcasts, Usability

Is website personalisation always good? We explore how CRO tricks can work against you and share how we are improving our own CRO

Top 9 Digital Marketing Books That Every Marketer Should Read

Blog Posts, Digital Marketing

The team at Target Internet has chosen their Top 9 Digital Marketing books that they believe that every marketer should read. Believe me it was a tough choice and lots of coffee and pizza was consumed in the appointment of these books....

Top 7 Influencer & Social Media Marketing Books of 2019

Blog Posts, Social Media

How does influencer marketing work? What are the benefits of social media marketing and what strategy should you adapt? These are just some of the questions we get asked all the time and in the current marketing climate the 2 biggest trends...

Digital Marketing Podcast Episode 224-Employee Advocacy At Scale with Hootsuite Amplify

Podcasts, Social Media

Ciaran talks to Alistair Beech from the University of Manchester and explores how they are using Hootsuite’s Amplify App to engage senior staff advocates to help spread the word on the University’s amazing research and campaign...

12 Ways to get your Podcast Ranking Higher

Blog Posts, SEO

Which SEO principles apply to podcasts? When, where and how often should podcast episodes be released? And how can listener reviews and ratings help a show rank higher in podcast search results? Find out the answers to these questions and...

Digital Marketing Podcast Episode 223-Revisiting 'The 4P's of the Marketing Mix'

Podcasts, Pricing Strategy

Ciaran talks to Mike Berry, an author, digital consultant, trainer and academic, about the famous "4P's of the Marketing Mix: Product, Price, Place, and Promotion."

Marketing industry codes of best practice

Blog Posts, General Marketing

we summarise and link to some of the most important codes of best practice for the marketing profession, including government laws and regulations, and best practice guidelines

Digital Marketing Podcast Episode 222-Future Gazing with Matt Ward

Podcasts, Entrepreneurship/ Tools & Trends

We talk with Futurist and Angel Investor Matt Ward. Driverless cars, Augmented and Virtual reality. The future of e-commerce. Get Matt's answers to all this and more.

Advanced Web Ranking (AWR) Review

SEO/ Tools & Trends

Updated September 2020. This review is part of the SEO tools comparison report. View the entire report here. Advanced Web Ranking Advanced Web Ranking is a true specialist tool. Like many of the best-optimised websites, it pretty much does...

Digital Marketing Podcast Episode 221- Exploring Instagram Influencers and Fake Social Influence Part 2

Podcasts, Social Media

In a follow up to our last episode on Fake social Metrics and engagement, Ciaran speaks to Anders Ankarlid from A Good Company, whose original research into Influencer marketing sparked our interest in effective Influencer marketing...

Digital Marketing Podcast Episode 220- Exploring Instagram Influencers and Fake Social Influence Part 1

Podcasts, Social Media

Is your influencer marketing programme being scammed by influencers gaming social algorithms with fake followers and fake interactions?
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