What’s the difference between a first-party cookie and a third-party cookie, why is the distinction between the two important for digital marketers, and how can you check which cookies your website is issuing to visitors? Get all the...
We speak to Philip Storey from Enchant Agency who specialises in helping brands to improve their email marketing. Philip walks us through email optimisation, exploring techniques and frameworks that any email marketer can apply to drive...
Podcasting continues to go from strength to strength with international consumption of podcasts growing steadily. With such consistent growth in its consumer base, we thought it was time we explored podcasting as a marketing medium with...
Best practices in copyright content and media usage are essential theory for marketers. Without a proper working knowledge, you could leave yourself and/or the brands you represent vulnerable to intellectual property theft, or in legal...
We speak to a specialist in Affiliate Marketing, Bruce Clayton from Optimus Performance Marketing. We explore what Affiliate Marketing is and how it works and learn effective tactics and techniques for getting more from your affiliate...
Ciaran speaks to writer and CEO, Natalie Turner from The Entheo Network. We discuss Natalie's book 'YES, YOU CAN INNOVATE', a practical how-to-guide to help you develop your innovation strengths. The book is designed to help people get...
Powered by artificial intelligence, chatbots are cutting-edge software applications capable of having highly personalised and engaging conversations with your customers in messaging apps like Facebook Messenger, on voice platforms like...
We explore more effective retargeting. Daniel shares with us how to build better audiences and target your campaign more effectively. Listen in and start making your campaigns more efficient, and more targeted and loved by your customers.
There are lots of ways you can access all of our podcast content on The Digital Marketing Podcast. This article explains some of the options you have with step by step guidance and instructions.
What is PESTEL Analysis and how do Digital Marketers use it? PESTEL or PESTLE is a simple acronym framework for assessing the key features of a business’ environment. The PESTEL Framework is designed to help us to identify business...
