What is PESTEL and how do Digital Marketers use it? PESTEL or PESTLE is a simple acronym framework for assessing the key features of a business’ environment. It helps us to identify business opportunities, such as government initiatives...
Find out how you can study online for the CIM Level 6 Digital Diploma in Professional Marketing , with Target Internet. We’re delighted to announce that Target Internet is a fully accredited Online Study Centre for the CIM Level 6 Digital...
Daniel and Ciaran take an in-depth look at all their favourite online tools to help you with any competitor benchmarking you might need to conduct for your digital marketing.
Ciaran talks to Michelle Carvill acclaimed author and founder of digital marketing and social media agency Carvill Creative. We explore Michelle's research for her recently published book "Get Social- Social Media Strategy & Tactics for...
How well are your social media campaigns performing? How much revenue are they driving? Are they engaging the right kinds of customer? The only way to reliably answer questions like these is through social media measurement – the use of...
Which skills do digital marketers know best? Which industry is best with data and analytics? And does the intern really know their way around Facebook better than the boss? We’ve got the answers in our inaugural Digital Marketing Skills...
What is dark social, how can we measure it, and what does it mean for your marketing strategy? Join us as we explore one of the trickiest – and most important – topics facing digital marketers today. The silent majority of social...
Daniel shares with us his own approach to stakeholder management with some simple easy to follow guidance on how to go about managing the whole process. Learn how you can put more energy into your projects and less time debating them with...
Take a strategic look at some of the recent trends and changes in the digital space over the last few months with our roundup of recent trends and developments. How should you adapt to the rise of voice search, what are the social media...
Daniel shares some of the insights the 2018 Digital Marketing Skills Benchmark Report has given on the state of marketing knowledge within the industry, sharing with us 8 key insights the data provided. We also announce the launch of our...
We explore what makes for an effective YouTube video, how to make good use of video tags and video titles and how to leverage on trending topics. We also explore which metrics matter to YouTube algorithm. Packed full of examples and...
