Digital Marketing Resources


Transmedia Storytelling in 2020

Blog Posts, Content Marketing

What is Transmedia Storytelling? Transmedia storytelling is the practice of telling stories across multiple media platforms, where each medium makes a unique contribution to the story world. Any combination of...

Digital Marketing Podcast Episode 247- The Strategy Manual

Podcasts, Digital Strategy

What does effective strategy look like? Expert and Author Mike Baxter Explores practical steps all of us can take to align ourselves with better strategies.

Complete guide to the CIM Level 6 Digital Diploma in Professional Marketing

Blog Posts, CIM Qualification

This guide covers everything prospective students need to know about the CIM Level 6 Digital Diploma in Professional Marketing, which is available for online study via Target Internet. Contents: What is the CIM Level 6 Digital Diploma in...

How to Get Google Analytics Certification (& 5 Free Resources)

Blog Posts, Analytics & Data

Whether you’re looking to gain new digital analytics skills or to prove your ability to prospective clients, gaining Google Analytics certification is well worth your while. Here’s how to get certified: Step 1: Sign up to Google...

SEO Tools Comparison: Raven Tools, Moz, SEMrush, Ahrefs,BuzzStream & More

Reports, SEO/ Tools & Trends

Update August 2020 -  It's been over a year since we last updated the SEO Tools comparison report and as well as updating the 12 tools we've reviewed in the past we have also expanded our reviews.  Whether you’re an agency,...

Digital Marketing Podcast Episode 246- Uncovering SEO Truths with A-B Testing

Podcasts, SEO

Learn about all things SEO A/B Testing with Will Critchlow. Will walks us through what SEO A/ B testing is how it works and learn what it can teach us.

Google Search Console Review

SEO/ Tools & Trends

Introducing the tool We’ve been contemplating adding Google Webmaster Tools which has now been rebranded to “Search Console” for a while. For one it’s a free tool whereas the other tools we’ve looked at you have to pay for. For...

Complete Guide To Social Stories Formats

Blog Posts, Social Media

This guide covers the key facts marketers need to know about social media stories. We’ve included detail on the most popular stories channels, Facebook Stories, Instagram Stories, WhatsApp Status and Snapchat Stories, as well as shining a...

Digital Marketing Podcast Episode 245 - Does Digital Advertising Work?

Podcasts, Digital Measurement

Tasked with a question and a link from one of our listeners, Ciaran and Daniel explore their thoughts on how and how well online advertising works?

SEO tool review: Ahrefs

Blog Posts, SEO/ Tools & Trends

Introducing the tool Ahrefs is an SEO toolkit with all the core functionalities you would typically need to cover all the bases in managing a website’s search performance. There’s rank tracking against your chosen keywords, site...

SE Ranking Review

SEO/ Tools & Trends

Review Updated September 2020 Introduction SE Ranking aims to be an easy to use all in one SEO tool. Originally focussed on gathering ranking data for your key search terms, it has matured today into a fully-fledged and powerful Search...
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