Digital Marketing Resources

 

Digital Marketing Podcast Episode 197- Conversational AI

Podcasts, Usability

Powered by artificial intelligence, chatbots are cutting-edge software applications capable of having highly personalised and engaging conversations with your customers in messaging apps like Facebook Messenger, on voice platforms like...

Digital Marketing Podcast Episode 196- Custom Audiences and Retargeting

Podcasts, Online Advertising

We explore more effective retargeting. Daniel shares with us how to build better audiences and target your campaign more effectively. Listen in and start making your campaigns more efficient, and more targeted and loved by your customers.

How to Listen to The Digital Marketing Podcast

Blog Posts, Content Marketing

There are lots of ways you can access all of our podcast content on The Digital Marketing Podcast. This article explains some of the options you have with step by step guidance and instructions.

Digital Marketing Podcast Episode 195 Tips for Live Video Broadcasts from Michelle Carvill

Podcasts, Social Media

We talk to author Michelle Carvill who share's her learning and tips for live video broadcasts on Facebook Live and other social media channels.

How to conduct a PESTEL analysis

Blog Posts, Digital Strategy

What is PESTEL and how do Digital Marketers use it? PESTEL or PESTLE is a simple acronym framework for assessing the key features of a business’ environment. It helps us to identify business opportunities, such as government initiatives...

Study Your CIM Level 6 Digital Diploma Online with Target Internet

Blog Posts, General Marketing

Find out how you can study online for the CIM Level 6 Digital Diploma in Professional Marketing , with Target Internet. We’re delighted to announce that Target Internet is a fully accredited Online Study Centre for the CIM Level 6 Digital...

Digital Marketing Podcast Episode 194- Competitor Benchmarking Tools- How do you stack up?

Podcasts, Tools & Trends

Daniel and Ciaran take an in-depth look at all their favourite online tools to help you with any competitor benchmarking you might need to conduct for your digital marketing.

Digital Marketing podcast episode 193- Get Social, An interview with Author Michelle Carvill

Podcasts

Ciaran talks to Michelle Carvill acclaimed author and founder of digital marketing and social media agency Carvill Creative. We explore Michelle's research for her recently published book "Get Social- Social Media Strategy & Tactics for...

Social Media Success Metrics Checklist

Blog Posts, Social Media

How well are your social media campaigns performing? How much revenue are they driving? Are they engaging the right kinds of customer? The only way to reliably answer questions like these is through social media measurement – the use of...

New Research Highlights Serious Gaps in Business Marketing Knowledge

Blog Posts, News, Tools & Trends

Which skills do digital marketers know best? Which industry is best with data and analytics? And does the intern really know their way around Facebook better than the boss? We’ve got the answers in our inaugural Digital Marketing Skills...

What is Dark Social?

Blog Posts, Social Media

What is dark social, how can we measure it, and what does it mean for your marketing strategy? Join us as we explore one of the trickiest – and most important – topics facing digital marketers today. The silent majority of social...
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