Analytics & Data

 

Analytics & Data

Google Analytics Webinar Slides

The following slides are from my webinar for the Chartered Institute of Marketing webinar on Google Analytics. I hope you find them useful and always welcome your feedback....

Digital Marketing Podcast Episode 75 - What's New in Google Analytics

Daniel walks us through some of the recent exciting additions to Google Analytics that give you greater visibility on what visitors to your website are up to....

When Big Data meets Little Data - An Introduction to Neuromarketing

Editor: The following is a guest post from Alister Frost, Ex-Head of Digital for Microsoft and current freelance digital consultant through his own company Wild Orange Media. Alister is a friend of mine, a great public speaker and a very sm...

Digital Marketing Podcast Episode 73 - The Mr Men Guide to Great Landing Pages

Ciaran talks to Oli Gardner from unbounce.com about Oli’s infamous Mr Men blog post. Oli walks us through what Mr Men characters can teach about landing pages...

Digital Marketing Podcast Episode 67 The Secret of how to view your Competition's Social Media Analytics

In this episode, Ciaran and Daniel discuss how they use URL shortening and eventually…reveal an interesting technique which enables you to view the analytics on any published bit.ly shortened URL link....

ROI, Attribution Modelling and Google Multi-Channel Funnels

The emergence of free and low cost analytics tools that help us truly understand our customers (and potential customers) are now widely available. However, the effective adoption of these tools is rare, and answering questions about ROI in ...

What's New in Digital Marketing CIM Event Video 1

Back in Feb 2012 I did an evening event for the Chartered Institute of Marketing entitled "What's New in Digital Marketing". I was very honoured when 160 people paid and turned up to hear me speak for a couple of hours, especially since it ...

Digital Marketing Podcast Episode 62 - An Introduction to Digital Marketing Attribution Modelling

Episode 62, Continuing our exploration of analytics, Daniel and Ciaran discuss Attribution Modelling, the science behind understanding and solving the universal cry of “Which marketing spends and activities results in our sales?” We e...

Digital Marketing Podcast, Episode 61- Analytics conversion tracking and multi channel funnels

Ciaran and Daniel discuss Analytics Goals and Conversions and how you can get them to work nicely together. How do you set these up, which goal types should you use for what? Once set up, how do you measure, track and improve your conversio...
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