Analytics & Data

 

Analytics & Data

Digital Marketing Podcast Episode 93 - 3 Tools to Improve SEO, Analytics and Tag Management

Daniel talks us through how to link up Webmaster Tools with your Google Analytics to get better insights into the organic search phrases visitors are using to find your content. Ciaran talks us through Google Tag Manager and how to use it t...

Social Media Measurement CIM Webinar Slides

You can find the slides below for the Chartered Institute of Marketing Social Media Measurement webinar that I did on the 23rd September 2013. Thanks for listening if you attended and even if you didn't, I hope you find the slides useful. ...

Digital Marketing Podcast Episode 84 - Google campaign and social media tracking guide

Ciaran and Daniel talk through Google Analytics campaign tracking. What is it? How do you create the tracking codes?  How can you create them on mass more effectively?!  We also talk about effective tracking in social media campaigns usin...

Google Analytics Webinar Slides

The following slides are from my webinar for the Chartered Institute of Marketing webinar on Google Analytics. I hope you find them useful and always welcome your feedback....

Digital Marketing Podcast Episode 75 - What's New in Google Analytics

Daniel walks us through some of the recent exciting additions to Google Analytics that give you greater visibility on what visitors to your website are up to....

When Big Data meets Little Data - An Introduction to Neuromarketing

Editor: The following is a guest post from Alister Frost, Ex-Head of Digital for Microsoft and current freelance digital consultant through his own company Wild Orange Media. Alister is a friend of mine, a great public speaker and a very sm...

Digital Marketing Podcast Episode 73 - The Mr Men Guide to Great Landing Pages

Ciaran talks to Oli Gardner from unbounce.com about Oli’s infamous Mr Men blog post. Oli walks us through what Mr Men characters can teach about landing pages...

Digital Marketing Podcast Episode 67 The Secret of how to view your Competition's Social Media Analytics

In this episode, Ciaran and Daniel discuss how they use URL shortening and eventually…reveal an interesting technique which enables you to view the analytics on any published bit.ly shortened URL link....

ROI, Attribution Modelling and Google Multi-Channel Funnels

The emergence of free and low cost analytics tools that help us truly understand our customers (and potential customers) are now widely available. However, the effective adoption of these tools is rare, and answering questions about ROI in ...
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