Analytics & Data

 

Analytics & Data

The Digital Marketing Guide to Web Cookies

Love ‘em or hate ‘em, web cookies play an essential role in the machinery of digital marketing. They help us to reach the right customers, to see which parts of websites are in need of some TLC, and to gauge whether or not you really sh...

NEW: Automatic Insights from Google Analytics

Google Analytics for mobiles may just have got a whole lot handier, thanks to the addition of a machine-learning-powered insights feed that promises to provide users with real time revelations regarding their Analytics data. The new feature...

Three Essential Google Search Console Reports for SEO

Join us as we take a look at Google Search Console and three of its handiest features: Data Highlighting Content Keywords Report Links to Your Site What is Google Search Console? If you’re going to market your website as ef...

Digital Marketing Insights: 5 Encounters With Machine Learning

From spam filtering to production line optimisation, there has been a boom in the uptake and effectiveness of machine learning systems over recent months and years – and no field has seen a more significant and transformative increase tha...

Google Analytics UI Updated with Spammer Hack Alerts

Google have revealed that spammer hack alerts will now be delivered to webmasters through the Google Analytics User Interface. The update was announced in an entry on the Google Webmaster Central blog, posted June 21st. Here’s what they w...

Google Analytics Announce Free Data Visualisation Tool

Google have launched a new free-to-use version of Google Analytics Data Studio*. Free DS will allow individuals and small teams to utilize a suite of eye-catching and enlightening data visualisation tools, premium versions of which have bee...

Digital Marketing Podcast Episode 126 - Discover Google Tag Manager

Ciaran talks to Daniel about Google Tag Manager and provides us with an outline of what it does and how to use it, and we discuss some of the more advanced features and ways to make use of this fab free tool. If you looked at Tag Manager wh...

Digital Marketing Podcast Episode 123 - Your Digital Marketing Questions Answered

Daniel and Ciaran discuss and answer some of your most recent questions to us in the first of an ongoing series of listener questions. We look at Analytic goals and their limitations, Google Analytics demographic data, dust off our favourit...

Digital Strategy Measurement Framework

This posts outlines a tried and tested framework for planning and implementing a digital marketing measurement framework that can help with planning and understanding the effectiveness of a digital strategy. It includes a step by step guide...
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