Analytics & Data

 

Analytics & Data

Digital Marketing Podcast, Episode 61- Analytics conversion tracking and multi channel funnels

Ciaran and Daniel discuss Analytics Goals and Conversions and how you can get them to work nicely together. How do you set these up, which goal types should you use for what? Once set up, how do you measure, track and improve your conversio...

Digital Marketing Podcast Episode 54 - Are you up to speed with the New Google Analytics?

  Daniel and Ciaran talk through the new features in Google Analytics to help you get ready for Google turning off the old layout and reports version of the service early in 2012. In this episode we explore:- Event Tracking, Real Ti...

Digital Marketing Podcast Episode 28 - Google Analytics 101

Daniel and Ciaran kick off a new ongoing 101 learning series with a 101 introduction to website analytics. Learn how best to utilize your analytics package to advance your online marketing. Covering:- Page Tagging/ Log files, Keyword report...

Digital Marketing Podcast Episode 10 – PPC and Landing Page Optimisation

The second part of a 2 part interview, continued from last weeks episode, Ciaran and Rob explore the science behind ppc campaign landing pages, landing page optimisation, embedding forms, how to make your cottage look more french, A/B test...

Introduction to Conversion Marketing

Most of us spend an awful of of time on getting more traffic to our websites. What we don’t do enough of is look at what happens to that traffic when it arrives and see how we could get more from what we already have. When you look at it ...
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