Analytics & Data

 

Analytics & Data

Digital Marketing Podcast Episode 84 - Google campaign and social media tracking guide

  Ciaran and Daniel talk through Google Analytics campaign tracking. What is it? How do you create the tracking codes?  How can you create them on mass more effectively?!  We also talk about effective tracking in social media camp...

Google Analytics Webinar Slides

The following slides are from my webinar for the Chartered Institute of Marketing webinar on Google Analytics. I hope you find them useful and always welcome your feedback....

Digital Marketing Podcast Episode 75 - What's New in Google Analytics

Daniel walks us through some of the recent exciting additions to Google Analytics that give you greater visibility on what visitors to your website are up to. We look at improvements to in page analytics, AB tests in analytics and Daniels f...

When Big Data meets Little Data - An Introduction to Neuromarketing

Editor: The following is a guest post from Alister Frost, Ex-Head of Digital for Microsoft and current freelance digital consultant through his own company Wild Orange Media. Alister is a friend of mine, a great public speaker and a very sm...

Digital Marketing Podcast Episode 73 - The Mr Men Guide to Great Landing Pages

Ciaran talks to Oli Gardner from unbounce.com in Canada about Oli’s infamous blog post “The Mr Men Guide to Landing Pages” Oli walks us through what Roger Hargreaves’ beloved children's book characters can teach us about best (and w...

The Secret of how to view your Competition's Social Media Analytics

In this episode, Ciaran and Daniel discuss how they use URL shortening and eventually…reveal an interesting technique which enables you to view the analytics on any published bit.ly shortened URL link. Since recording this episode, we hav...

ROI, Attribution Modelling and Google Multi-Channel Funnels

The emergence of free and low cost analytics tools that help us truly understand our customers (and potential customers) are now widely available. However, the effective adoption of these tools is rare, and answering questions about ROI in ...

What's New in Digital Marketing CIM Event Video 1

Back in Feb 2012 I did an evening event for the Chartered Institute of Marketing entitled "What's New in Digital Marketing". I was very honoured when 160 people paid and turned up to hear me speak for a couple of hours, especially since it ...

Digital Marketing Podcast Episode 62 - An Introduction to Digital Marketing Attribution Modelling

Episode 62, Continuing our exploration of analytics, Daniel and Ciaran discuss Attribution Modelling, the science behind understanding and solving the universal cry of “Which marketing spends and activities results in our sales?” We e...
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