Analytics & Data

 

Analytics & Data

Omni-Channel But Not Ominous - CIM Summit 2017

This is Daniel Rowles’ presentation on 'Omni-Channel But Not Ominous' from the Chartered Institute of Marketing 'Changing Face of Marketing' Summit on the 24th May 2017. Useful Links: Digital Measurement Framework Digital Capabi...

Effective Content Measurement - Digital Content Summit 2017 #DCS2017

This is Daniel Rowles’ presentation on Effective Content Measurement from the Digital Content Summit 2017 conference on the 23rd May 2017. Useful Links: Digital Transformation Framework Digital Measurement Framework Digital Capab...

How to Get Google Analytics Certification (& 5 Free Resources)

Whether you’re looking to gain new digital analytics skills or to prove your ability to prospective clients, gaining Google Analytics certification is well worth your while. Here’s how to get certified: Step 1: Sign up to Google Partne...

Digital Marketing Podcast Episode 140 - The Rise and Growth of Direct Traffic

Have you found the direct to website traffic reported in your Analytics has grown and grown in recent months? Daniel and Ciaran discuss the growing trend in direct traffic growth being reported within Analytics and the reasons behind it. Da...

Digital Marketing Podcast Episode 137 - Adobe Target - Automating Hot Tricks of Data Science

Ciaran talks to Kevin Lindsay from Adobe about data science and how it can bring valuable insights into how to achieve smart results and quick wins with your marketing and customer analytics. Find out how Adobe are bringing data science sma...

Digital Marketing Podcast Episode 138 - Digital Marketing News Update

Daniel and Ciaran are back after a short break with a news roundup of the biggest stories that have us excited in the digital marketing world this November. Under discussion are:- Gmail’s responsive design updates, Linked in Content searc...

Tesco Trials Paperless Receipt System

A Tesco supermarket in Harlow, Essex is trialling a paperless e-receipt system that uses unique customer barcodes to save customers’ receipts to a digital archive. The new system could be rolled out nationwide next year, in place of envir...

Digital Marketing Guide to Cookies

Love ‘em or hate ‘em, web cookies play an essential role in the machinery of digital marketing. They help us to reach the right customers, to see which parts of websites are in need of some TLC, and to gauge whether or not you really sh...

NEW: Automatic Insights from Google Analytics

Google Analytics for mobiles may just have got a whole lot handier, thanks to the addition of a machine-learning-powered insights feed that promises to provide users with real time revelations regarding their Analytics data. The new feature...
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