Posts Tagged PPC

Digital Marketing Podcast Episode 97 – 5 Tools to Improve Website Performance

Digital Marketing Podcast Episode 97 – 5 Tools to Improve Website Performance

Ciaran and Daniel are back with a new collection of digital tools to help you improve the quality of your website user experience, including a website spell checker, mobile device previewer, eye tracking and usability tests plus a handy little tool for Adwords advertisers who cannot stop […]

Read more

Display Advertising Additional Resources

Display Advertising Additional Resources

List of the online advertising resources  available to help you plan your digital campaigns. Includes tools, staff contacts and processes.

Read more

Google’s Zero Moment of Truth

Google’s Zero Moment of Truth

A guide to Google’s Zero Moment of Truth model that looks at the user journey online and how buying decisions are made.

Read more

Digital Marketing Podcast Episode 10 – PPC and Landing Page Optimisation

The second part of a 2 part interview, continued from last weeks episode, Ciaran and Rob explore the science behind ppc campaign landing pages, landing page optimisation, embedding forms, how to make your cottage look more french, A/B testing, how to measure your campaign results against industry […]

Read more