Posts Tagged Facebook

Bodyform – The Truth Case Study. A story of Social Campaigns vs. Strategy.

Bodyform – The Truth Case Study. A story of Social Campaigns vs. Strategy.

Regardless of whether you’re a fan of Bodyform’s marketing approach to date, there’s no denying their Bodyform: The Truth campaign was perhaps one of the best examples of brand engagement in the past year. Editor: Hold it there! Actually many people would disagree. Strongly disagree. Lets first […]

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Digital Marketing News – Latest Update 12

Digital Marketing News – Latest Update 12

Our roundup of research insights and best practice advice from the month While not strictly a digital marketing update, this is one of my favourite news stories this month just for it’s very cool geek factor. The lovely people at Disney Research have been working on a […]

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Getting the most from your Facebook and Twitter profiles

Getting the most from your Facebook and Twitter profiles

For many brands, Facebook and Twitter are viewed as another platform for broadcasting corporate messages and rarely are they linked to any strategic goals or objectives. I often hear brands declare they want to create a Facebook account or get their brand on Twitter, but very few […]

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Digital Marketing News – Facebook Engagement, Going Beyond Likes

Digital Marketing News – Facebook Engagement, Going Beyond Likes

If you own a Facebook page then you’ll understand the need to drive ‘Likes’ on your page. It’s a quick and dirty way to get feedback on your brand and page content from your users. The more Likes you have, the more popular your page is right? […]

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Digital Marketing News – Facebook app store will focus on mobile development.

Facebook isn’t slowing down as it kicks off its IPO roadshow and has launched a brand new app store featuring apps which utilise its Connect feature. The app store has attracted a lot of coverage and its timing couldn’t better when all eyes are on the company […]

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Digital Marketing News – What’s Behind The Yahoo Lawsuit?

It’s been a while since we saw two internet giants at each other’s throats so the Yahoo/Facebook feud has livened up an otherwise dull few months. While we love seeing some of the biggest companies in the world resort to mud-slinging and airing their dirty laundry in […]

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Digital Marketing News – Why Facebook Timeline is Good for Your Business

Now that timeline has been implemented for profiles, it was a natural step for Facebook to offer this layout for brands and it’s well worth checking it out especially if your page is reasonably active. One of the immediate benefits is the ability to create a stronger […]

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Digital Marketing News – Facebook Timeline rollout is on its way.

For those who have yet to enter the wonderful world of the Facebook Timeline, the deadline to clean up your act is fast approaching. Facebook has announced it will be rolling out the new look profile page over the next few weeks, and once yours is in […]

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Digital Marketing News – Facebook ‘Subscribe’ or Twitter ‘Follow’?

There’s been a lot of noise this week about the fact that Facebook’s new subscribe feature has been made available for websites. Some of the headlines announced the new feature was to rival Twitter and replicated the user’s ability to ‘follow’ individuals. It all sounded very exciting […]

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Digital Marketing News – Facebook Comments May Increase SEO

If you use Facebook Comments  on your site you should soon be seeing some benefit to your SEO. Google has updated its search and is now able to index comments left on websites using the Facebook Comments plug in. This is quite a dramatic change for Google […]

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