Social Media

 

Social Media

Digital Retail: Grocery Insights

Mentions of Grocery Delivery Services UK vs. US Mentions of online grocery shopping have roughly doubled since the beginning of the year in the US market, reflecting the fast changes in the market. Big retailers like Costco and Target are ...

Why Including Social Feeds in Search is Bad for Consumers

The inclusion of Twitter feeds in Google search results may seem vaguely interesting on first inspection, and its impact on search results is at best speculative, but the stats below, in my opinion, mean that this could actually be misleadi...

Digital Marketing Podcast Episode 121 - How to Maximise Your Facebook Reach

Ciaran and Daniel share their top tips on how to increase the reach of your digital content in Facebook using some simple techniques an...

Digital Marketing Podcast Episode 117 - Discover Twitter's Periscope

Daniel introduces us to Periscope, a great new tool from Twitter that enables you to broadcast live video events directly from your mobile. Not only do you have the ability to stream live events, but you can also save the video to provi...

Digital Marketing Podcast Episode 113 - Social Media Insights, The Brandwatch Interview

Daniel talks to Joel Windels, VP of Inbound Marketing at Brandwatch, about the company's rapid growth and their ethos and culture that underpins building a community of active global users. Joel also talks about what’s next for Brandwatch...

Content Marketing - Maximising Engagement Infographic

Top tips for maximising the impact of your Content Marketing that looks at understanding the user journey,  selecting content topics and understanding how search optimisation and social media work together. [caption id="attachment_7020"...

Maximising Traffic - Content Titles for Social Impact and SEO

 This post outlines how to maximise the impact of your content by using content titles for high social impact and to maximise search traffic.  Short Term and Long Term Web Traffic Any content you create and share via social media will c...

Instagram for Business - top tips and measurement challenges

In this blog we explore how we can use Instagram to help achieve our business objectives and how we can address some of the challenges of measuring what impact our efforts are having. Of all the social media channels that I cover during ...

Paid Social Media/Native Advertising and When to Use it

In this post I’ll outline exactly what we mean by paid social media/native advertising and when it is most appropriate to use it. Paid Social in Perspective First let’s gets some definitions out of the way and clarify what we are NOT ...
Interested in Digital Marketing Elearning - Start Free 14 Day Trial >