Digital Marketing Podcast Episode 72 – Discover Transmedia Story Telling
Ciaran talks to Andy Rutter, a multimedia design lecturer at UCN (http://ucn.dk a University in northern Denmark) about transmedia story telling. We explore what is it? and how is it being used as a technique to supercharge marketing campaigns and drive mass audience participation and engagement with the stories being told.
Check out these resources for to learn more about transmedia story telling.