In part II we explore with Ed Robinson the creative aspect of Viral video creation, exploring the essential aesthetics and styles of online viral video, How viral video idea’s work for the audience, pivot moments, talking about Viral factory productions LED Sheep, Ravenstoke. We also explore the seeding process, a key strategic element for building and promoting foundation audience necessary to start a global online viral effect. We explore how the search for effective viral video is blowing apart clients traditional... [Read more]

Ciaran talks with Ed Robinson, creative director at leading uk viral video agency The Viral Factory. In part I we explore some of the history of the Viral factory and their creations over the last 10 years. Ed gives us a great overview of the viral phenomenon, and explains how you create everything from insect sized custard pies to building the worlds fastest domestic computer. And we get an ingredients list for the worlds ultimate viral cake mix. We have uploaded examples from the viral factory that we have discussed... [Read more]