Long Sales Pages… Love them or hate them, they still dominate a big section of the online marketing sales arsenal across the web. The urban myth is that they particularly well in the US market. But do they? what do we think of them? are they still a valid technique? Daniel Rowles, Ciaran Rogers and Andy White discuss their views on this controversial online sales method. Resources Take a look at the tomato growing example Ciaran mentions. Interestingly since we recorded this, the author has added an audiovisual... [Read more]

Online reputation management is a niche area of internet marketing, but one that is becoming increasingly important. Despite being a subset of social media marketing and search engine optimisation, both of which have a plethora of good practical information available about them, online reputation management remains something of an information vortex where good actionable advice is rarely shared in great detail and where professional reputation management services are extremely costly and are therefore the reserve of... [Read more]

The following article was first published in The Marketer magazine in April 2010 – The Marketer is the monthly magzine of the Chartered Institute of Marketing, the worlds largest marketing organisation. Marketing via online social networks: is there money to be made, or are social networks simply a reputational management headache for marketers and brand managers? Social networks and social media generally are a great opportunity for marketers. We can gain feedback, customer insight and understand what people... [Read more]

This entry comes from many years of practical experience of working with agencies and freelancers, but also a bit of an insiders view having been a director at a digital marketing agency for 4 years. First of all here’s the main differences between working with an agency and a freelancer: Freelancers are generally the cheapest option (although some very experienced high quality freelancers may be the same price as an agency). With a freelancer you are dealing with an individual – this in itself can have pros... [Read more]