Tweet   Alongside its free service Google has now launched Google Analytics Premium which offers a more tailoured service for large organisations. It states the tool has been built on four pillars: Extra processing power – increased data collection, more custom variables and downloadable, unsampled reports Advanced analysis – attribution modeling tools that allow you to test different models for assigning credit to conversions Service and support – experts to guide customized installation, and... [Read more]

Tweet You work in an organization where everybody is running at 1000 miles an hour to meet tight deadlines and feed the all important bottom line. Exactly how are you expected to innovate and improve? Successful british entrepreneur, strategic advisor, author and speaker, Cris Beswick who advises internationally on leadership and innovation has the answers with his signature no nonsense ‘it’s not rocket science’ down to earth approach.  Listen and be inspired – how to create innovation in business. www.crisbeswick.com Subscribe... [Read more]

Tweet Daniel talks to Microsoft’s Head of Digital Marketing Strategy, Alistair Frost about some of the big changes in digital marketing, in particular social media, and how best to approach, tackle and succeed in the online social space. We discuss Microsoft’s  search engine Bing and how they are developing it, their Blog Smart policy, and pick Alistair’s brains his favourite online marketing tools. Download The Frost Personality Continuum Podcast here Seismic Desktop http://seesmic.com/products/desktop Klout ... [Read more]

Tweet Back by popular demand, Ciaran and Daniel share their current crop of top  tools they have been playing with and experimenting with to help them in their daily mission to save time for them, and their website visitors. Google page speed analyser, more linked in tools, a fun new URL shortener with geo location targeting, plus some hot chrome plugins. Google page speed analyser http://pagespeed.googlelabs.com/ Google page speed analyser is also available as a plugin for firefox and Chrome http://code.google.com/speed/page-speed/docs/extension.html Linked... [Read more]

Tweet Here’s my opinion on marketing models and which ones work in response the Chartered Institute of Marketings Centenary Poll… Tweet  Read More →

Tweet I want to share an interesting fact with you. Compression of data is no new thing.  In the 19th Century sending a message was an expensive business, so they developed data compression as a tax dodge. ( no really… read on)  Our forefathers had some early networks. Sneaker nets that crossed the UK via stage coach ( technically I guess it should be “breechboot-and-horseshoe-net,” but that would never catch on… and I’m 200 years late!) Early 19th century crossed letter The network wasn’t very... [Read more]

Tweet Ciaran talks to Wayne Gibbins from the social network Viadeo who have some 90 million users worldwide. Over a beer we discover a little more about what Viadeo offer and explore with Wayne how you go about marketing a social network on the international stage. Plus we get some great insights into networking relationships for your business  and brand internationally but with local flair. You can get a free profile and find out more about Viadeo at :- http://www.viadeo.com Subscribe in iTunes How to get in Touch: ... [Read more]

Tweet Long Sales Pages… Love them or hate them, they still dominate a big section of the online marketing sales arsenal across the web. The urban myth is that they particularly well in the US market. But do they? what do we think of them? are they still a valid technique? Daniel Rowles, Ciaran Rogers and Andy White discuss their views on this controversial online sales method. Resources Take a look at the tomato growing example Ciaran mentions. Interestingly since we recorded this, the author has added an audiovisual... [Read more]

Tweet Online reputation management is a niche area of internet marketing, but one that is becoming increasingly important. Despite being a subset of social media marketing and search engine optimisation, both of which have a plethora of good practical information available about them, online reputation management remains something of an information vortex where good actionable advice is rarely shared in great detail and where professional reputation management services are extremely costly and are therefore the reserve... [Read more]

Tweet The following article was first published in The Marketer magazine in April 2010 – The Marketer is the monthly magzine of the Chartered Institute of Marketing, the worlds largest marketing organisation. Marketing via online social networks: is there money to be made, or are social networks simply a reputational management headache for marketers and brand managers? Social networks and social media generally are a great opportunity for marketers. We can gain feedback, customer insight and understand what... [Read more]