There has been a LOT of comment on the recent Google algorithm changes following the Penguin update and Panda tweaks in April. As with most things, people generally only speak out when they have a problem so it would be easy to assume these updates were a negative thing for your website. Wrong! The updates are designed to reward sites with useful, quality content and meaningful inbound links and downgrade those that don’t. And that is exactly what they do. It’s perhaps had one of the biggest impacts we’ve seen... [Read more]
Episode 63, We are back again with another round up of our favorite Digital marketing tools and juicy orange-y nuggets that we have uncovered on our travels. We hope to have something for everyone in this latest round up of digital marketing tools covering everything from Advanced Analytics, to Social media management, mobile website and email marketing. we also take a look at some great productivity and organizational tools and have thrown in a lucky orange for good measure… Blimey… it could almost be Christmas….... [Read more]
It’s been a while since I had a proper geek out and recent changes around microdata gives me a great opportunity to look at some of the more technical aspects to improving your SEO; Rich Snippets. Using additional HTML tags to highlight key pieces of content in SERPs isn’t a new thing, there have been a variety of different ways to use structured data markup for a while. But now the main search engines, Google, Microsoft and Yahoo, have come together to produce a consistent language that can be read and interpreted... [Read more]
Back in Feb 2012 I did an evening event for the Chartered Institute of Marketing entitled “What’s New in Digital Marketing”. I was very honoured when 160 people paid and turned up to hear me speak for a couple of hours, especially since it was an evening event and it was snowing! I’ll post the remaining videos over the next couple of days, and as ever I’d appreciate you’re feedback. If you attended, many thanks and I hope to see you at the next one. Read More →
The following are presentations that I delivered at the KBB exhibition in February 2012.My slides very often make no sense without the verbal delivery, so if there is something you like to know more about, get in touch! We also vover all of these topics in detail and for free in the Digital Marketing Podcast – you’ll find full subscription info at the bottom of the page. KBB Social Media View more PowerPoint from Daniel Rowles KBB Search and Websites View more PowerPoint from Daniel Rowles KBB... [Read more]
Daniel and Ciaran explore some of the commonest Search Engine Optimization Myths commonly peddled by sales people trying to sell you SEO services. Find out what not to fall for, and what to look for in an SEO agency worth it’s salt. Subscribe in iTunes How to get in Touch: daniel@targetinternet.com http://www.twitter.com/danielrowles http://www.linkedin.com/groups/Digital-Marketing-Podcast-2785308 http://www.facebook.com/digitalmarketingpodcast http://itunes.apple.com/gb/podcast/the-digital-marketing-podcast/id373596600 Daniel’s... [Read more]
Google’s master plan has suddenly started to become a lot clearer with its new and quite frankly very exciting social search feature. Since Google+ launched there have been a fair amount of general wonderings as to where its social platform was going and what value it was bringing to users. We all struggled a little to see what it was bringing to our already cluttered online lives but we should have known Google had a plan worth waiting for. And here it is! Social search! According to Google’s blog, as well as... [Read more]
You’d have to be living in a cave to have missed the story that Google has ‘demoted’ one of its own following some less than honest online marketing tactics. It seems Chrome decided to boost the profile of the browser by hiring an external agency to produce some video content as part of a wider marketing campaign. Sounds pretty simple? Unfortunately, the agencies used methods that didn’t exactly meet Google’s usually high standards of conduct and landed them both in a bit of hot water. Although most... [Read more]
Fresh from the Google@Manchester event in December, Daniel and Ciaran talk through some of the Buzz and revelations unveiled at this flagship UK Google event. We talk through Google’s Mobile strategy, Google Plus and its significant importance, Google Plus Pages for business, touch on connected TV’s and their future, and reveal 2 new buzz phrases that we think you will be hearing a lot of soon. Subscribe in iTunes How to get in Touch: daniel@targetinternet.com http://www.twitter.com/danielrowles http://www.linkedin.com/groups/Digital-Marketing-Podcast-2785308 http://www.facebook.com/digitalmarketingpodcast http://itunes.apple.com/gb/podcast/the-digital-marketing-podcast/id373596600 Read More →
Yesterday Google announced yet another change to its algorithm, this time with the focus on pushing more up to date content to the top of the listings. Following on from their ‘Caffeine’ web indexing system which was completed last year, Google is now able to search for fresh content on a massive scale. They are putting this together with the ability to detect if your search term is looking for recent information first and so presenting your results to reflect this. Nobody knows how it works but Google claims it... [Read more]
