Episode 64, Ciaran speaks to Matthew Yeomans from Social Media influence, and the man behind a brilliant new Ebook #Fail The 50 Greatest Social Media Screw-Ups and how to avoid being the next one which Matthew Co authored with fellow Social Media Inflluence co-founder Bernhard Warner. Matthew walks us through some of the most famous social media fails, and we ask him what common factors these digital PR disasters have in common and the a look at the checks and systems we should all be putting in place to avoid stepping... [Read more]
Daniel walks us through the basics of how to get Search Engine Optimization (Ok, so it should be spelt Optimisation in the UK but we are talking SEO here ) right, and how to go about helping your site to show up and rank for the search terms that matter for you. The Podcast looks at: Keyword Research and Strategy Keyword Research Tools On- Page Optimisation Link Building Benchmarking SEO Look out for our new Search Engine Optimisation Guide coming soon as well…. Make sure you check out our SEO Tools Comparison... [Read more]
With many users now into their third day of prolonged service outage, Blackberry is hitting headlines all over the world for all the wrong reasons. Apparently due to an issue with RIM’s hub in Slough (and I say apparently as nobody really knows) Blackberry services started going down on Monday of this week in Europe, the Middle East and Africa. While they came back up briefly yesterday, millions of users woke up this morning to find the problem was back and they were once again cut off from using email, messenger... [Read more]
We are always listening to your feedback, and as Daniel travels the world delivering training, he is often asked for an overview of all the tools he talks about for enhancing and tracking the success of digital marketing campaigns. In episode 24 of the Digital Marketing Podcast, Daniel talks us through a number of great tools he loves the most and Ciaran chips in a few extra’s he makes use of. Why twelve and a half? Well the last one Ciaran threw in doesn’t really help with digital marketing directly, but... [Read more]
Daniel talks us through Social Media Scoring, and how its beginning to effect how the industry views content. We also talk about reputation management online and how it relates to the Social Media landscape, and the importance of passion and enthusiasm for creating engaging content for your audiences. Subscribe in iTunes How to get in Touch: daniel@targetinternet.com http://www.twitter.com/danielrowles http://www.linkedin.com/groups/Digital-Marketing-Podcast-2785308 http://www.facebook.com/digitalmarketingpodcast http://itunes.apple.com/gb/podcast/the-digital-marketing-podcast/id373596600 Read More →
Ciaran and Daniel take a look at building your brand with digital marketing techniques, and discuss best practice and tips with links to some great online examples. Daniel directs us to some great resources for learning more about online branding. Nike.com www.nike.com/nikeos/p/nike/en_GB/ Lego.com www.lego.com Burgerking www.bk.com Cadbury’s Creme egg www.cremeegg.com Milka Cows www.milka.com starbucks ideas www.starbucks.com/coffeehouse/community/mystarbucksidea IAB www.iab.com IAB UK www.iabuk.net check... [Read more]
I was lucky enough to be invited to speak at the annual conference for the Health and Beauty Association this week on the topic of using Social Media in Practice. You can see my slides below. Thanks for all the feedback and for those that attended – it was a great session and I got some great insights. Health and Beauty Association Social Media View more presentations from Daniel Rowles. Read More →
Online reputation management is a niche area of internet marketing, but one that is becoming increasingly important. Despite being a subset of social media marketing and search engine optimisation, both of which have a plethora of good practical information available about them, online reputation management remains something of an information vortex where good actionable advice is rarely shared in great detail and where professional reputation management services are extremely costly and are therefore the reserve of... [Read more]
