Tweet Update October 2011- Due to popular demand I have updated this report, which was first published last year, to include a number of additional tools. I’ve also extended the introductions to each tool to provide a better snap shot summary of what they can each do and revised the conclusions in light of the new additions. Please leave a comment to share your own experiences or ask any questions about these tools. Whether you’re an agency, in-house or DIY SEO having the right tools for the job can make your life... [Read more]

Tweet I want to share an interesting fact with you. Compression of data is no new thing.  In the 19th Century sending a message was an expensive business, so they developed data compression as a tax dodge. ( no really… read on)  Our forefathers had some early networks. Sneaker nets that crossed the UK via stage coach ( technically I guess it should be “breechboot-and-horseshoe-net,” but that would never catch on… and I’m 200 years late!) Early 19th century crossed letter The network wasn’t very... [Read more]

Tweet Here is everything I know about email marketing (well a fair bit of it anyway) in one blog post. If ever a marketing discipline was misunderstood, misused, and yes, abused, email marketing is it. When you send an email you have a unique opportunity to talk to your customers or potential customers on a one-on-one basis- a hugely valuable prospect but also a daunting task, especially if you’re not sending one email but thousands at the click of a button…   Figure 1 D’oh! Here’s what we’re going... [Read more]

Tweet Conversion Rate Optimisation (or CRO) is the latest darling of the online marketing world. With many companies boasting triple digit increases in conversion rates and millions of pounds in profit from making a few seemingly simple changes to their website its easy to see the appeal. In this article I will strip away the theory and give you a simple, actionable set of do it yourself conversion rate optimisation tips. This guide is probably bested suited to the in-house online marketer who has been given responsibility... [Read more]

Tweet Online reputation management is a niche area of internet marketing, but one that is becoming increasingly important. Despite being a subset of social media marketing and search engine optimisation, both of which have a plethora of good practical information available about them, online reputation management remains something of an information vortex where good actionable advice is rarely shared in great detail and where professional reputation management services are extremely costly and are therefore the reserve... [Read more]

Tweet This entry comes from many years of practical experience of working with agencies and freelancers, but also a bit of an insiders view having been a director at a digital marketing agency for 4 years. First of all here’s the main differences between working with an agency and a freelancer: Freelancers are generally the cheapest option (although some very experienced high quality freelancers may be the same price as an agency). With a freelancer you are dealing with an individual – this in itself can have... [Read more]