Episode 63, We are back again with another round up of our favorite Digital marketing tools and juicy orange-y nuggets that we have uncovered on our travels. We hope to have something for everyone in this latest round up of digital marketing tools covering everything from Advanced Analytics, to Social media management, mobile website and email marketing. we also take a look at some great productivity and organizational tools and have thrown in a lucky orange for good measure… Blimey… it could almost be Christmas….... [Read more]
The second part of a 2 part interview, continued from last weeks episode, Ciaran and Rob explore the science behind ppc campaign landing pages, landing page optimisation, embedding forms, how to make your cottage look more french, A/B testing, how to measure your campaign results against industry metrics and how to ensure you are getting the very best results from your PPC campaigns. Rob Steenbrink from Maxlead, a leading PPC search engine marketing specialist. To find out more about Maxlead, visit www.maxlead.com... [Read more]
This week we are discussing PPC advertising, with an interview with Rob Steenbrink from Maxlead, a leading search engine marketing agency in the Netherlands. Rob walks us through the basics of PPC advertising showing us how to build an effective campaign that gets results without stripping your budgets into the red. We look at BAsic building blocks of a ppc campaign, choosing keywords, building your adverts, and explore the google quality score. This is a 2 part interview. Next week we will publish part 2 which takes... [Read more]
Google’s new search feature Google Instant launched recently to a flurry of hype, on it’s time saving and search improving loveliness, but for the digital marketeer, what impact does it have on search marketing, Pay Per Click campaign costs and the overall number of visitors your site generates from the leading search engine? Daniel Rowles, and Ciaran Rogers explore some of the issues impacting on digital marketing efforts as a result of this new google technology. Subscribe in iTunes How to get in Touch: daniel@targetinternet.com http://www.twitter.com/danielrowles http://www.linkedin.com/groups/Digital-Marketing-Podcast-2785308 http://www.facebook.com/digitalmarketingpodcast http://itunes.apple.com/gb/podcast/the-digital-marketing-podcast/id373596600 Read More →
In Episode 4, Ciaran talks to US Author of ‘The Findability Formula,’ and digital marketing guru, Heather Lutze and gets her insight into successful strategies for getting the most from your Google Pay per click PPC advertising. Web addresses in the show http://www.TheFindabilityFormula.com – Book Web addresses for Heather Lutze http://www.FindabilityGroup.com – Consulting http://www.HeatherLutze.com – Speaking Subscribe in iTunes How to get in Touch: daniel@targetinternet.com http://www.twitter.com/danielrowles http://www.linkedin.com/groups/Digital-Marketing-Podcast-2785308 http://www.facebook.com/digitalmarketingpodcast http://itunes.apple.com/gb/podcast/the-digital-marketing-podcast/id373596600 Read More →
