Facebook isn’t slowing down as it kicks off its IPO roadshow and has launched a brand new app store featuring apps which utilise its Connect feature. The app store has attracted a lot of coverage and its timing couldn’t better when all eyes are on the company as it prepares to float its shares on the stock market. While the store is specifically for apps that integrate with Facebook, its aim is not to compete with Apple’s app store or Google Play and in fact once a user selects an app to download they are... [Read more]
The long awaited Android 4.0 (Ice Cream Sandwich) is finally available in the UK this week but so far very few have actually seen it. Samsung announced its launch of the smartphone operating system for the Galaxy S II on the 19th March, but it is being held up by UK mobile operators who are keen to ensure they work the demand to their advantage. Only the 3 network has so far announced it has set the update live and it should start becoming available to users on their network very soon. Other operators are lagging behind... [Read more]
Given how long smartphones and mobile internet have been around, it’s surprising to hear that 70% of companies don’t have a dedicated mobile site. It’s no longer sufficient just to optimize your site for mobile, a dedicated mobile version that is built to work on small screens is the only way to maximize on mobile traffic. While it may seem like a fair amount of work and expense, it’s worth considering if your analytics are showing a reasonable amount of mobile traffic. Around 20% is a good indication. And... [Read more]
Discover Microsoft TAG: The next generation technology for your mobile campaigns -Part 1 Back in August Ciaran spoke with Microsoft, about TAG, Microsoft’s free eye catching mobile 2d code which is setting the standard in the race to engage with smartphone users. With Microsoft TAG you can personalise the customer experience while building your brand and enjoying a raft of valuable campaign metrics and reporting tools that standard QR codes cant hold a candle to. With TAG you can deliver a richer... [Read more]
Google are bringing in some exciting changes which will enhance mobile advertising for companies and users, making it easier to match up customers with the information they are looking for. The first update is the introduction of Custom Search Ads for mobile apps which will improve the way users view results when searching within a mobile app. There are lots of apps which allow users to search within specific areas of interest, and now businesses will be able to develop a custom ad specifically for those apps. This... [Read more]
Research in Motion (RIM) announced its new operating system, BBX, at its annual developers conference on Tuesday. The new system will pull together existing BlackBerry elements with the best bits of its QNX system which it acquired last year through the purchase of QNX Software Systems. The new operating system will be rolled out to all of BB’s devices including smartphones, tablets and built in systems. RIM believes BBX will offer a more consumer friendly platform while incorporating the reliability and security... [Read more]
Microsoft announces Window 8 operating system. Windows has previewed its new operating system which it claims is a significant step forward from Windows 7, and is now fully designed to work as well on tablet as it does on desktop. Previous versions of Windows have not run well on tablet, though its desktop performance has kept it a firm favourite of PC users. The new tablet version, known as Metro, offers Windows the first opportunity to enter the tablet market with a very real competitor. Metro has also been... [Read more]
We talk to James Williams – Head of Social Media at Imano and ask him for their guidance and advice on how to create a killer app, what works and what doesn’t, how to tackle and succeed with your Apple App Store application, using geo-location within apps and the benefits of Apps over html 5 mobile optimized websites. www.imano.com @jamesmawilliams Subscribe in iTunes How to get in Touch: daniel@targetinternet.com http://www.twitter.com/danielrowles http://www.linkedin.com/groups/Digital-Marketing-Podcast-2785308 http://www.facebook.com/digitalmarketingpodcast http://itunes.apple.com/gb/podcast/the-digital-marketing-podcast/id373596600 Read More →
Home Office calls meeting for social networks Following on from the recent riots the Government is considering putting measure in place which limit the use of social networking sites during times of trouble in the UK. It comes following calls for tighter policing of networks which were used by some rioters to incite others to join them. The Home Secretary Theresa May has invited the major networks to attend a meeting at the Home Office to discuss the merits of limiting access in the future if deemed necessary. Only... [Read more]
Google Chrome browser becomes second largest in UK This week Google Chrome became our second most popular browser overtaking Firefox and Safari. Although the browser currently holds only 22% of users compared with Internet Explorer’s 45% it’s still a strong position to be in considering it’s only three years old. The rise is attributed partly to the speed of the browser and the improved experience this brings for users, claiming it results in more time being spent online. And considering IE is preloaded onto... [Read more]
