The second largest site on the global web, 60 Million Logged in users every day, YouTube continues to rule the waves in in online video. Daniel and Ciaran share some of the channels recent successes and new features and discuss how you can make use of them boost your online digital marketing campaigns. Under discussion are how YouTube boost Ads that people love, How you can advertise alongside premium content, Online video Consumption patterns, YouTube’s ‘Skip This’ ad button and how it helps ROI, and Jamal... [Read more]
Ciaran talks to Will from Big Button about their online Video platform Buto.tv find out more at http://get.buto.tv Read our write up of this weeks UTalk Innovation event: http://www.targetinternet.com/innovation-in-digital-marketing Subscribe in iTunes How to get in Touch: daniel@targetinternet.com http://www.twitter.com/danielrowles http://www.linkedin.com/groups/Digital-Marketing-Podcast-2785308 http://www.facebook.com/digitalmarketingpodcast http://itunes.apple.com/gb/podcast/the-digital-marketing-podcast/id373596600 Read More →
Ciaran Rogers continues his discussions with Brightcove’s Luke Gaydon to discuss some of the advanced tools and techniques available for digital marketers keen to offer their customers the cutting edge of a combined online video / e-commerce experience. We take a look at the trends in growth of video online and explore what the future for this exciting marketing medium could hold. Subscribe in iTunes How to get in Touch: daniel@targetinternet.com http://www.twitter.com/danielrowles http://www.linkedin.com/groups/Digital-Marketing-Podcast-2785308 http://www.facebook.com/digitalmarketingpodcast http://itunes.apple.com/gb/podcast/the-digital-marketing-podcast/id373596600 Read More →
Discover Brightcove – the leading online video platform for serious digital marketing and find out how they are leading the way for anyone wanting to make the most of their online video content. Ciaran explores what Brightcove offers, interviewing Luke Gaydon, Vice President of Operations in EMEA, to get his take on what Brightcove can offer digital marketers of every size from Texan leather emporium’s to huge multi-national corporations. Ciaran and Luke go into detail on what Brightcove provides and give... [Read more]
Ciaran and Daniel discuss using online video as part of your marketing mix. What does video do best and how do premium brands use it? Which hosting services work for commercial video? How to go about creating your in house video, plus some top tips on different services we use to get the job done. www.lynda.com – Software training that we love – and it’s all online Youtube annotations www.youtube.com/t/annotations_about www.tubemogul.com www.credcoms.com ( Media Hub) www.articulate.com www.libsyn.com And... [Read more]
