It’s been a while since we saw two internet giants at each other’s throats so the Yahoo/Facebook feud has livened up an otherwise dull few months. While we love seeing some of the biggest companies in the world resort to mud-slinging and airing their dirty laundry in public, this latest move by Yahoo is raising a few question marks. According to Yahoo, Facebook’s technology infringes on 10 patents owned by Yahoo including the news feed and commenting systems. Potentially, this is quite a serious claim for Facebook... [Read more]
Now that timeline has been implemented for profiles, it was a natural step for Facebook to offer this layout for brands and it’s well worth checking it out especially if your page is reasonably active. One of the immediate benefits is the ability to create a stronger brand presence more easily by using the main image at the top of your page. As your profile picture can remain as your logo, the additional space allows you to create a banner type image that can create an immediate visual impact to visitors. Previously... [Read more]
In honour of Social Media Week I’ve handpicked some of what I think are the best talks and events happening this week. While most are based around London there are many that you can watch via the live stream, though not quite enough in my opinion given the theme of the week! Event highlights: Tuesday 14 February Sex, Love and Social media at 1pm With a Valentine’s Day theme, this session will include insight into affection in the age of social media. Livestream Optimising your Global Social Media Strategy for... [Read more]
From March 1st Google will be releasing a new privacy policy which replaces its more than 60 strong current policies relating to each of its products and services. The new policy aims to provide a single reference point for users and gives Google greater powers to share data more easily across its application. While users can still edit their privacy preferences, what this essentially means is that Google can tailor your online experience based on the interests you’ve shared in Google+, Gmail and Youtube. So you... [Read more]
For those who have yet to enter the wonderful world of the Facebook Timeline, the deadline to clean up your act is fast approaching. Facebook has announced it will be rolling out the new look profile page over the next few weeks, and once yours is in place you’ll have a week to filter out the content you don’t want displayed. The update is causing quite a stir for a variety of different reasons. There is a fair amount of negativity about the new layout with many complaining it is messy and difficult to understand,... [Read more]
The last week has seen a deluge of articles flooding news sites and social network talking about the proposed Stop Online Piracy Act (SOPA) and Protect Intellectual Property Act (PIPA) bills currently being proposed by the House of Representatives. I wouldn’t recommend trying to read the documents unless you have some serious insomnia issues but they’re there if you want to check them out. Major brands and noted media figureheads have spoken openly either in support or condemning the bills which are designed... [Read more]
Daniel and Ciaran explore some of the commonest Search Engine Optimization Myths commonly peddled by sales people trying to sell you SEO services. Find out what not to fall for, and what to look for in an SEO agency worth it’s salt. Subscribe in iTunes How to get in Touch: daniel@targetinternet.com http://www.twitter.com/danielrowles http://www.linkedin.com/groups/Digital-Marketing-Podcast-2785308 http://www.facebook.com/digitalmarketingpodcast http://itunes.apple.com/gb/podcast/the-digital-marketing-podcast/id373596600 Daniel’s... [Read more]
Google’s master plan has suddenly started to become a lot clearer with its new and quite frankly very exciting social search feature. Since Google+ launched there have been a fair amount of general wonderings as to where its social platform was going and what value it was bringing to users. We all struggled a little to see what it was bringing to our already cluttered online lives but we should have known Google had a plan worth waiting for. And here it is! Social search! According to Google’s blog, as well as... [Read more]
The second largest site on the global web, 60 Million Logged in users every day, YouTube continues to rule the waves in in online video. Daniel and Ciaran share some of the channels recent successes and new features and discuss how you can make use of them boost your online digital marketing campaigns. Under discussion are how YouTube boost Ads that people love, How you can advertise alongside premium content, Online video Consumption patterns, YouTube’s ‘Skip This’ ad button and how it helps ROI, and Jamal... [Read more]
You’d have to be living in a cave to have missed the story that Google has ‘demoted’ one of its own following some less than honest online marketing tactics. It seems Chrome decided to boost the profile of the browser by hiring an external agency to produce some video content as part of a wider marketing campaign. Sounds pretty simple? Unfortunately, the agencies used methods that didn’t exactly meet Google’s usually high standards of conduct and landed them both in a bit of hot water. Although most... [Read more]
