Tweet From March 1st Google will be releasing a new privacy policy which replaces its more than 60 strong current policies relating to each of its products and services. The new policy aims to provide a single reference point for users and gives Google greater powers to share data more easily across its application. While users can still edit their privacy preferences, what this essentially means is that Google can tailor your online experience based on the interests you’ve shared in Google+, Gmail and Youtube. So... [Read more]

Tweet For those who have yet to enter the wonderful world of the Facebook Timeline, the deadline to clean up your act is fast approaching. Facebook has announced it will be rolling out the new look profile page over the next few weeks, and once yours is in place you’ll have a week to filter out the content you don’t want displayed. The update is causing quite a stir for a variety of different reasons. There is a fair amount of negativity about the new layout with many complaining it is messy and difficult to understand,... [Read more]

Tweet The last week has seen a deluge of articles flooding news sites and social network talking about the proposed Stop Online Piracy Act (SOPA) and Protect Intellectual Property Act (PIPA) bills currently being proposed by the House of Representatives. I wouldn’t recommend trying to read the documents unless you have some serious insomnia issues but they’re there if you want to check them out. Major brands and noted media figureheads have spoken openly either in support or condemning the bills which are... [Read more]

Tweet Daniel and Ciaran explore some of the commonest Search Engine Optimization Myths commonly peddled by sales people trying to sell you SEO services. Find out what not to fall for, and what to look for in an SEO agency worth it’s salt. Subscribe in iTunes How to get in Touch: daniel@targetinternet.com http://www.twitter.com/danielrowles http://www.linkedin.com/groups/Digital-Marketing-Podcast-2785308 http://www.facebook.com/digitalmarketingpodcast http://itunes.apple.com/gb/podcast/the-digital-marketing-podcast/id373596600 Daniel’s... [Read more]

Tweet Google’s master plan has suddenly started to become a lot clearer with its new and quite frankly very exciting social search feature. Since Google+ launched there have been a fair amount of general wonderings as to where its social platform was going and what value it was bringing to users. We all struggled a little to see what it was bringing to our already cluttered online lives but we should have known Google had a plan worth waiting for. And here it is! Social search! According to Google’s blog, as well... [Read more]

Tweet The second largest site on the global web, 60 Million Logged in users every day, YouTube continues to rule the waves in in online video. Daniel and Ciaran share some of the channels recent successes and new features and discuss how you can make use of them boost your online digital marketing campaigns. Under discussion are how YouTube boost Ads that people love, How you can advertise alongside premium content, Online video Consumption patterns, YouTube’s ‘Skip This’ ad button and how it helps ROI, and Jamal... [Read more]

Tweet   You’d have to be living in a cave to have missed the story that Google has ‘demoted’ one of its own following some less than honest online marketing tactics. It seems Chrome decided to boost the profile of the browser by hiring an external agency to produce some video content as part of a wider marketing campaign. Sounds pretty simple? Unfortunately, the agencies used methods that didn’t exactly meet Google’s usually high standards of conduct and landed them both in a bit of hot water. Although... [Read more]

Tweet Well we’ve reached the halfway point for the implementation of the new EU cookie directives and, after having kept very quiet since the announcement was made, the ICO have published a rather hefty document giving an update on their guidance. Having read through all 27 pages of the document, it does give some very useful advice with practical examples and is a must read for anyone who is responsible for making sure their websites are compliant. The main areas to focus on are the ones that cover how the law places... [Read more]

Tweet There’s been a lot of noise this week about the fact that Facebook’s new subscribe feature has been made available for websites. Some of the headlines announced the new feature was to rival Twitter and replicated the user’s ability to ‘follow’ individuals. It all sounded very exciting until I spent a good half an hour head scratching over the not insignificant number of posts about this new tool just to come to the realisation that this is a bit of a non story. The subscribe button for a brand page does... [Read more]

Tweet Email Vs. Social Media The world according to Mark Zuckerberg is one where email is no more and replaced by messenger services such as Facebook. While it’s true that we now have more choice when it comes to our preferred method of communication, this doesn’t mean that email no longer has a place. In fact the use of email has grown significantly over the past few years. According to a report produced by Royal Pingdom early this year, 107 trillion emails were sent in total during 2010. There were almost 2bn... [Read more]