Email Vs. Social Media The world according to Mark Zuckerberg is one where email is no more and replaced by messenger services such as Facebook. While it’s true that we now have more choice when it comes to our preferred method of communication, this doesn’t mean that email no longer has a place. In fact the use of email has grown significantly over the past few years. According to a report produced by Royal Pingdom early this year, 107 trillion emails were sent in total during 2010. There were almost 2bn email... [Read more]

Ciaran talks with Sean Duffy, Principal Email Marketing Consultant for Emailcenter, a leading UK Email Service Provider with some great tricks up their sleeve. Sean spills the beans on email marketing best practices, and shares with us what Emailcenter are doing to keep their client’s email lists safe and secure. Find out more about email centre at: http://www.emailcenteruk.com/ Subscribe in iTunes How to get in Touch: daniel@targetinternet.com http://www.twitter.com/danielrowles http://www.linkedin.com/groups/Digital-Marketing-Podcast-2785308 http://www.facebook.com/digitalmarketingpodcast http://itunes.apple.com/gb/podcast/the-digital-marketing-podcast/id373596600    Read More →

Episode 27, In response to feedback, we locked Daniel in a cupboard in Manchester a few weeks back to answer some of the frequently asked questions we get about email marketing. Armed with a microphone and a stack of questions, Daniel made this recording which we hope will bring you all up to speed with a few email marketing essentials. This recording supports an email best practice guidance document which we recently published. Please keep sending in your questions and we promise to lock Daniel up in a cupboard... [Read more]

Daniel and Ciaran share with you twelve and a half lovely shiny web based tools that they think that will supercharge your online digital marketing efforts. Full links to all these great online resources are in the show notes of the download file. Please download to your favourite mp3 player to access or see the accompanying Digital Marketing Tools Blog Post. Subscribe in iTunes How to get in Touch: daniel@targetinternet.com http://www.twitter.com/danielrowles http://www.linkedin.com/groups/Digital-Marketing-Podcast-2785308 http://www.facebook.com/digitalmarketingpodcast http://itunes.apple.com/gb/podcast/the-digital-marketing-podcast/id373596600    Read More →

We are always listening to your feedback, and as Daniel travels the world delivering training, he is often asked for an overview of all the tools he talks about for enhancing and tracking the success of digital marketing campaigns.  In episode 24 of the Digital Marketing Podcast, Daniel talks us through a number of great tools he loves the most and Ciaran chips in a few extra’s he makes use of.  Why twelve and a half?   Well the last one Ciaran threw in doesn’t really help with digital marketing directly, but... [Read more]

Here is everything I know about email marketing (well a fair bit of it anyway) in one blog post. If ever a marketing discipline was misunderstood, misused, and yes, abused, email marketing is it. When you send an email you have a unique opportunity to talk to your customers or potential customers on a one-on-one basis- a hugely valuable prospect but also a daunting task, especially if you’re not sending one email but thousands at the click of a button…   Figure 1 D’oh! Here’s what we’re going to... [Read more]

Ciaran and Daniel look at email marketing best practice, using email service providers ( ESP’s) the importance of IP addresses when sending mass emails and ensuring your email gets delivered, spam filters and how to avoid them. We also talk about  Google Inbox inspector,  Html and plain text emails, email attachments, how best to use Video in email, recommend some great online learning resources, and discuss double opt in processes and how to make the most of them to maximise deliverability and reward your... [Read more]

In this episode Daniel and Ciaran look at email marketing and some of the tools you can use to boost your email marketing. MailChimp http://www.mailchimp.com/ MailChimp how to videos http://www.mailchimp.com/support/videos/ If you would like to get involved in the podcast , join in the show, or ask us questions about your digital marketing by joining our linkedin.com group. Just go to www.linkedin.com and search for Digital Marketing Podcast see you there Subscribe in iTunes How to get in Touch: daniel@targetinternet.com http://www.twitter.com/danielrowles http://www.linkedin.com/groups/Digital-Marketing-Podcast-2785308 http://www.facebook.com/digitalmarketingpodcast http://itunes.apple.com/gb/podcast/the-digital-marketing-podcast/id373596600    Read More →