Fresh from the Google@Manchester event in December, Daniel and Ciaran talk through some of the Buzz and revelations unveiled at this flagship UK Google event. We talk through Google’s Mobile strategy, Google Plus and its significant importance, Google Plus Pages for business, touch on connected TV’s and their future, and reveal 2 new buzz phrases that we think you will be hearing a lot of soon. Subscribe in iTunes How to get in Touch: daniel@targetinternet.com http://www.twitter.com/danielrowles http://www.linkedin.com/groups/Digital-Marketing-Podcast-2785308 http://www.facebook.com/digitalmarketingpodcast http://itunes.apple.com/gb/podcast/the-digital-marketing-podcast/id373596600 Read More →
Daniel and Ciaran bring you a whole new bunch of great digital marketing tools for you to get all creative with well into 2012. Giff Gaff.com An amazing low cost UK mobile company run on the O2 network. Save lots on your call and data plans, with no need for contracts. They offer sim only deals, dongle and tablet data plans and you can get a micro sim for your ipad as well. Get £5 free credit when you request your sim via the links in this post Social Media Profile tool Conversocial.com’s nice, simple... [Read more]
In Part 2 of this interview we recorded back in August, Microsoft TAG’s then Marketing Director, Jeff Somers talked us through some inspiring case studies of brands who are successfully creating and deploying killer mobile campaigns enhanced and tracked with the Microsoft TAG format. When we recorded this, these were some of their latest campaigns but you can find more recent success stories at:- http://tag.microsoft.com Subscribe in iTunes How to get in Touch: daniel@targetinternet.com http://www.twitter.com/danielrowles http://www.linkedin.com/groups/Digital-Marketing-Podcast-2785308 http://www.facebook.com/digitalmarketingpodcast http://itunes.apple.com/gb/podcast/the-digital-marketing-podcast/id373596600 Read More →
Discover Microsoft TAG: The next generation technology for your mobile campaigns -Part 1 Back in August Ciaran spoke with Microsoft, about TAG, Microsoft’s free eye catching mobile 2d code which is setting the standard in the race to engage with smartphone users. With Microsoft TAG you can personalise the customer experience while building your brand and enjoying a raft of valuable campaign metrics and reporting tools that standard QR codes cant hold a candle to. With TAG you can deliver a richer... [Read more]
Daniel walks us through the basics of how to get Search Engine Optimization (Ok, so it should be spelt Optimisation in the UK but we are talking SEO here ) right, and how to go about helping your site to show up and rank for the search terms that matter for you. The Podcast looks at: Keyword Research and Strategy Keyword Research Tools On- Page Optimisation Link Building Benchmarking SEO Look out for our new Search Engine Optimisation Guide coming soon as well…. Make sure you check out our SEO Tools Comparison... [Read more]
Inspired by a guest post at problogger.com, Ciaran and Daniel explore 15 different types of blog post, in the hope that the list will help inspire those of you out there struggling to fill all that white space on your blogs. On the journey through the list, Daniel talks us through removing fluff from his Iphone, Ciaran shares his secret super hero identity “Washing machine repair man.” and we also share a great email marketing resource http://www.emaildesignreview.com. Infographics, Cheat sheets, Interviews,... [Read more]
Ciaran and Daniel, bring you some pointers to useful online goodies that they have picked up on their travels over the summer. All of them designed to make your digital marketing life that little bit more fun or interesting. Animoto.com Slideshows / Video presentations for your website Addictomatic.com Pulls together results on discussions on a particular topic from across the web http://www.odiogo.com/ - turn your blog into audio feed http://www.getfractal.com Html Email validator http://www.tweriod.com/ Work... [Read more]
Ciaran and Daniel discuss Klout, the social media scoring service that has been taking the web by storm. With over 100 million users worldwide, Klout has an interesting take on how influential you are in social media, but it isn’t perfect, and it can be gamed. Daniel also ridicules Ciaran on how un-influential he is socially.…. Follow @ciaraniow on Twitter and help right the injustice of it all (Or just follow @danielrowles – Ciaran forgets I edit these!) Send your name and Klout score to @ciaraniow Subscribe... [Read more]
You work in an organization where everybody is running at 1000 miles an hour to meet tight deadlines and feed the all important bottom line. Exactly how are you expected to innovate and improve? Successful british entrepreneur, strategic advisor, author and speaker, Cris Beswick who advises internationally on leadership and innovation has the answers with his signature no nonsense ‘it’s not rocket science’ down to earth approach. Listen and be inspired – how to create innovation in business. www.crisbeswick.com Subscribe... [Read more]
Daniel talks to Nick Stringer, Director of Regulatory Affairs at the Internet Advertising Bureau and together they explore the New cookie law ( AKA the Revised E-privacy Directive). Already in place and due for full enforcement by May 2012, Daniel asks what the new law actually means for online businesses in the UK and the rest of the EU, exploring the IAB’s perception of this challenging new digital marketing legislation. Subscribe in iTunes How to get in Touch: daniel@targetinternet.com http://www.twitter.com/danielrowles http://www.linkedin.com/groups/Digital-Marketing-Podcast-2785308 http://www.facebook.com/digitalmarketingpodcast http://itunes.apple.com/gb/podcast/the-digital-marketing-podcast/id373596600 Read More →
