Tweet The second part of a 2 part interview, continued from last weeks episode, Ciaran and Rob explore the science behind ppc campaign landing pages, landing page optimisation, embedding forms, how to make your cottage look more french, A/B testing, how to measure your campaign results against industry metrics and how to ensure you are getting the very best results from your PPC campaigns. Rob Steenbrink from Maxlead, a leading PPC search engine marketing specialist. To find out more about Maxlead, visit www.maxlead.com... [Read more]

Tweet Most of us spend an awful of of time on getting more traffic to our websites. What we don’t do enough of is look at what happens to that traffic when it arrives and see how we could get more from what we already have. When you look at it logically it makes a lot of sense financially to look at ‘conversion marketing’. If you are currently converting 1 in 100 people into customers it often makes a lot more long term sense to change that to 2 in 100 rather than driving another hundred visitors to get the same... [Read more]