Tweet   Daniel and Ciaran talk through the new features in Google Analytics to help you get ready for Google turning off the old layout and reports version of the service early in 2012. In this episode we explore:- Event Tracking, Real Time Reporting, Visitor Flow and Goal Flow Visualization, Multi channel Funnels and Attribution, Mobile reporting, Custom Dashboards, Encrypted Search, Keyword Clouds, and how to link GA to your Google Webmaster Tools.   Econsultancy.com http://econsultancy.com/uk   Google... [Read more]

Tweet Google Analytics update Wednesday saw the launch of Google’s latest version of Analytics boasting a host of new core functionality. The upgrade is currently only available as a beta and users can chose which version they access with the ability to switch between the two until Google has ironed out any kinks.   One of the biggest improvements is the ability to create multiple dashboards that can be customised depending on what area the user wants to focus on. For example you might want to create a dashboard... [Read more]

Tweet Daniel and Ciaran kick off a new ongoing 101 learning series with a 101 introduction to website analytics. Learn how best to utilize your analytics package to advance your online marketing. Covering:- Page Tagging/ Log files, Keyword reports, Bounce Rates, Time on site, Advanced Segments, Event Tracking, Home Page Corporate Warfare Tactics, Benchmarking, Intelligence, In Page analytics, Google Conversion University, Web Analytics 2.0s, and Goals. S Subscribe in iTunes How to get in Touch: daniel@targetinternet.com http://www.twitter.com/danielrowles http://www.linkedin.com/groups/Digital-Marketing-Podcast-2785308 http://www.facebook.com/digitalmarketingpodcast http://itunes.apple.com/gb/podcast/the-digital-marketing-podcast/id373596600   Tweet  Read More →

Tweet Most of us spend an awful of of time on getting more traffic to our websites. What we don’t do enough of is look at what happens to that traffic when it arrives and see how we could get more from what we already have. When you look at it logically it makes a lot of sense financially to look at ‘conversion marketing’. If you are currently converting 1 in 100 people into customers it often makes a lot more long term sense to change that to 2 in 100 rather than driving another hundred visitors to get the same... [Read more]