Improve your social media engagement with these top tips from digital marketing experts to ensure success on Facebook. From understanding your audience to measuring success, and a little bit of insider knowledge.
Use the Facebook Insights tool to understand who your target audience is and what their needs are. This focuses on your audiences, demographics, page likes, location and language, facebook usage and purchasing activity, ensuring that content you create is specifically targeted to your audience
95% of video watched on mobile is with the sound off, so ensure that either your video content has subtitles or tells the story without sound. Many brands are given the task of trying to optimise recycled content from other channels and then wonder why it did not perform well. Build for mobile feed from the start http://digiday.com/platforms/silent-world-facebook-video/